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In-depth Content
https://practicaldermatology.com/topics/practice-management/in-depth-content/18306/Crisp, concise content is the need of the hour when it comes to your dermatology website. This Ekwa Marketing video outlines how you can achieve this with the help of short, bite-sized answers to long-tail questions that can then be shared on your site and social media.Skin of Color Society in NYC; Highlights from 2017
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-skin-of-color-society-in-nyc-highlights-from-2017/18359/In this special edition of DermWireTV, Seemal Desai, MD offers a recap of the Skin of Color Society's media day in New York. Plus, a look at the most-read and viewed content from Practical Dermatology® magazine and DermTube.com, featuring Heidi Waldorf, MD, Linda Stein-Gold, MD, Ted Rosen, MD, JoelCSF After Dark
https://practicaldermatology.com/topics/practice-management/csf-after-dark/20404/What happens in Vegas stays in Vegas. Or does it?Effectively Market Your New Medical Device
https://practicaldermatology.com/topics/practice-management/effectively-market-your-new-medical-device/20572/The purchase of a new laser or other device can be an effective marketing tool, if you present it the right way.Dermatology SEO for the New Year
https://practicaldermatology.com/topics/practice-management/newyearseo/18396/The rules of Search Engine Optimization (SEO) have changed dramatically, and even more changes are expected in the new year. Find out if your SEO strategy is outdated, and what you need to do about it in this Ekwa.com Marketing Educational video.CSF 2017 Sneak Peek: Joel on Joel
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/csf-2017-sneak-peek-joel-on-joel/18402/Learn about the philosophy of Cosmetic Surgery Forum and get a taste for what the 2017 meeting will offer in this conversation between Joel L. Cohen, MD and CSF Founder, Joel Schlessinger, MD. Cosmetic Surgery Forum will be held November 29 thru December 2 at the Ballagio, Las Vegas.See Here! How to Make the Most of Visual Content
https://practicaldermatology.com/topics/practice-management/visual-content/18410/It's not enough to simply have visual content on your website; you must use visual content in the right way to promote your practice and optimize your online marketing strategy. Learn how to stand out and reach patients in this Ekwa.com Marketing Educational video.Improving Acne Scars
https://practicaldermatology.com/topics/general-topics/improving-acne-scars/18419/When it comes to treating acne scars, managing patient expectations is an essential first step. Choosing the right treatment depends on the type of acne scars to the number of treatments and amount of downtime a patient can tolerate. Dr. Nazanin Saedi describes her treatment approach.Common Misconceptions About Branding
https://practicaldermatology.com/topics/practice-management/misconceptions-/18430/Do your really know why branding matters to a dermatology practice? How does branding relate to your online outreach and website design? Find out in this Ekwa.com Marketing Educational video.It's Us Versus It
https://practicaldermatology.com/topics/practice-management/its-us-versus-it/20618/Are we entering a dermatologist-free zone?