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- Risk Stratification Testing for Melanomahttps://practicaldermatology.com/series/c-suite-chats/risk-stratification-testing-for-melanoma/32838/Derek Maetzold, president and CEO of Castle Biosciences, discusses the importance of personalized management and treatment approaches for patients diagnosed with melanoma, and how gene expression profile testing can help.
Unify the United with Unity
https://practicaldermatology.com/topics/editorial/unify-united-unity/29187/Neal Bhatia, MD, Reflects on the nature of working together and unifying for the betterment of the dermatology profession.Technology: The Threat and the Opportunity
https://practicaldermatology.com/issues/june-2024/technology-the-threat-and-the-opportunity/26538/Joel Schlessinger, MD, chief cosmetic surgery editor of Practical Dermatology, talks about the perils and promise brough about by shifts in technology, both in his own practice and in the wider field of dermatology.Help Me Help Replace You
https://practicaldermatology.com/topics/editorial/help-me-help-replace-you/24564/Chief Medical Editor Neal Bhatia, MD, FAAD, reflects on the mix of veteran talent and youthful rising stars that work together to succeed and to evolve in the dermatology field.Claim to Fame: When Celebrities Come Forward with Health Conditions, Patients Pay Attention
https://practicaldermatology.com/topics/practice-management/claim-to-fame-when-celebrities-come-forward-with-health-conditions-patients-pay-attention/23751/Lance Bass shared news about his PsA diagnosis, which may improve awareness.The Dermatology Therapeutic Landscape: New and Emerging Options
https://practicaldermatology.com/topics/psoriasis/the-dermatology-therapeutic-landscape-new-and-emerging-options/23662/From new developments in psoriasis to atopic dermatitis and beyond, dermatology anticipates a number of emerging treatments.5 Ways to Improve the Patient Experience Through Internal Marketing
https://practicaldermatology.com/topics/practice-management/5-ways-to-improve-the-patient-experience-through-internal-marketing/23631/Getting a patient in the door is the first step. Here’s how to build lasting relationships and grow referrals.Four Steps to Elevating Your Consultations with EQ
https://practicaldermatology.com/topics/practice-management/four-steps-to-elevating-your-consultations-with-eq/23627/How to connect with potential patients from their first visit to keep them coming back.Three Essential Steps to YouTube Marketing Success
https://practicaldermatology.com/topics/practice-management/three-essential-steps-to-youtube-marketing-success/23626/Apply basic marketing strategies—plus some of YouTube’s unique principles—to market your practice.Client Education: A Win-Win Marketing Strategy
https://practicaldermatology.com/topics/practice-management/client-education-a-win-win-marketing-strategy/23383/Use your digital outreach to educate patients and build relationships.