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- Mara Shorr, BS, CAC II-XIIIhttps://practicaldermatology.com/profiles/mara-shorr-bs-cac-ii-xiii/jMkWmP/
5 Missed Revenue Opportunities in Selling Skincare in Your Practice
https://practicaldermatology.com/topics/practice-management/5-missed-revenue-opportunities-in-selling-skincare-in-your-practice/20334/Most practices leave revenue on the table by making common skincare sales mistakes.To Be Shorr: Use Call Tracking Numbers to Measure Your Marketing ROI
https://practicaldermatology.com/topics/practice-management/to-be-shorr-use-call-tracking-numbers-to-measure-your-marketing-roi/18604/Tracking ROI on your marketing initiatives is an important but sometimes challenging undertaking. In this edition of "To Be Shorr," Mara Shorr, BS, CAC II-V shares tips for easily tracking your investments, including the use of call tracking numbers.To Be Shorr: Your receptionist is director of first impressions
https://practicaldermatology.com/topics/practice-management/to-be-shorr-your-receptionist-is-director-of-first-impressions/18603/Th best physicians and surgeons can see their practice fall apart if they lack good staff. The receptionist is often the first contact a patient has with your practice. Think of this individual as your director of first impressions, says Mara Shorr, BS, CAC II-V.A Happy and Productive Staff
https://practicaldermatology.com/topics/practice-management/a-happy-and-productive-staff/19080/Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions have the secrets for happy and productive staff--and improved efficiency for your practice.Find Your Niche
https://practicaldermatology.com/topics/practice-management/find-your-niche/19078/Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions offer tips for setting yourself and your practice apart. Develop your specialization, build a reputation, and you won't have to compete on price or rely on marketing gimmicks.Staying Compliant
https://practicaldermatology.com/topics/practice-management/staying-compliant/19081/Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions offer straight talk on compliance, suggesting that practice's turn to trusted experts who can focus on staying within the requirements of the law.Save Money; Don't Sacrifice Staff
https://practicaldermatology.com/topics/practice-management/save-money-don-t-sacrifice-staff/19079/Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions warn against the common mistake of cutting back on or not investing in staff. There are better ways to save money without hurting your practice.The Importance of Planning
https://practicaldermatology.com/topics/practice-management/the-importance-of-planning/19082/Failing to plan is planning to fail, say Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions. They tell aesthetic practices how to lay the foundation for success in minimally invasive procedures.To Be Shorr: Negotiate with Confidence
https://practicaldermatology.com/topics/practice-management/to-be-shorr-negotiate-with-confidence/18717/Knowing when and how to negotiate is key. Sometimes, the best outcome is possible when a third party negotiates on your behalf. Jay Shorr explains in this edition of To Be Shorr.
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