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AAD SkinSerious Campaign, Meeting Highlights; Galderma Partners with Modernizing Medicine

March 16, 2017

The American Academy of Dermatology's new SkinSerious campaign is raising awareness about skin disease and the specialty. The Skin Serious initiative kicked off at the AAD Annual Meeting in Orlando this month. New research presented at this year's meeting focused on skin disease prevention and treatment. Galderma and Moderning Medicine are teaming up for a new integrated OTC ecommerce platform designed by Modernizing Medicine to make it easier for healthcare providers to create materials about patient treatment regimens and provide product recommendations to patients. Pershing Square Capital Management—for which Bill Ackman is CEO—has sold its investment in Valeant Pharmaceuticals International.

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