PracticalDermatology

Aveeno Launches #SkinVisibility Campaign

Aveeno’s new #SkinVisibility campaign aims to address the underdiagnosis, care and treatment of eczema on Black skin.

The campaign, launched during Eczema Awareness Month, underscores the brand’s pledge to help 100,000 people with eczema find relief through educational resources, tools, and products.

Providing additional context to the issue of underdiagnosis, a recent study found that less than five percent of the images in general medicine textbooks showed conditions on darker skin. As a result, doctors have had difficulty recognizing the condition in skin with more pigment, and furthermore, has left Black eczema sufferers without the information they need for proper diagnosis.

“The journey to skin health equity for the Black population is far from over,” says Aveeno Senior Director Suzanne Goldstein. “That’s why at Aveeno, we are committed to doing our part to help close the educational gap to Black skin health resources and tools for diagnosis. Using our platform and the launch of our #SkinVisibility campaign, we will continue to elevate important conversations around skin of color.”

The #SkinVisibility campaign kicked off with the launch of the “Eczema in Skin of Color” Digital Hub (aveeno.com/skin-hair-solutions/eczema/skin-of-color), a dedicated one-stop resource for people of color, that brings visibility to eczema on Black skin.

Vivacare and Asthma and Allergy Network Partner to Provide Digital Patient Education

Through a new partnership, Vivacare and the Asthma and Allergy Network (AAN) will provide a digital patient education service to Vivacare’s 18,000 professional members, including allergists, dermatologists, pediatricians and primary care providers. Personalized “Patient Education Toolkits” pre-loaded with in-depth disease education resources, including printable handouts, videos, and patient support tools are available to registered AAN members. These materials can be distributed to patients via print, email, text or displayed on the provider’s own website.

Unbranded disease awareness and education content is made possible through support provided by Sanofi and Regeneron. The patient education service also enables physicians to share their own clinical expertise with patients by publishing their own patient handouts or “Tips & Wisdom.” During Eczema Awareness Month in October, Vivacare invited enrolled physicians to publish their Tips regarding Eczema. For example, Pediatric dermatologist Dr. Jeffrey Poole provided his tips on the use of bleach baths to reduce eczema flares, Ohio dermatologist Dr. Eliot Mostow published his step-wise approach to treating atopic dermatitis, and Dr. Eliot Ghatan of New York City shared his skin care tips for those with eczema. These resources are delivered through a doctor-branded channel so patients receive information from the source they trust most, their own provider.

“Vivacare wants to make it easy for physicians to share their expertise with patients. After years of medical practice, clinicians have gained unique insights that can help their patients better manage their care and we encourage them to publish their pearls of wisdom. In regards to eczema, dermatologists have a wealth of knowledge to share with their patients about what to expect, how to manage it and how to evaluate treatment options,” says Dr. Mark Becker, Pediatrician, Founder and CEO of Vivacare.