Topic: Practice Management

Why your dermatology practice isn’t ranking well on Google

Video | August 13, 2019

If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite simple. This Ekwa Marketing video explains some of the most common mistakes, and what to do about them.

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Put your dermatology practice on the map with Google my Business

Video | July 15, 2019

Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is “Google my Business.” This video from Ekwa Marketing explains what it is, and how to optimize your profile.

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Features | July 2019

Diversity in the Dermatology Workforce: What Can We Do?

Medicine in general lacks workforce diversity. Dermatology fares worse than other specialties. Here’s a closer look at the problem.

Jeanine Downie, MD

Medical practice today is marred by a lack of workforce diversity, and the problem shows no signs of improving. Race demographics of US medical school applicants and matriculants fail to reflect the general population, with significant...

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News | June 10, 2019

Advanced Dermatology and Cosmetic Surgery Acquires Advanced Dermatology of Southern Maryland

Advanced Dermatology and Cosmetic Surgery (ADCS) has acquired the dermatology practice of Dr. Robyn James with locations in Fort Washington and La Plata, MD. Advanced Dermatology of Southern Maryland (ADSM), will continue to be led by Dr....

News | June 10, 2019

Water's Edge Dermatology Acquires Coast Dermatology

Water's Edge Dermatology, a provider of comprehensive dermatology services through 37 Florida locations, has acquired a controlling interest in Coast Dermatology, a medical/cosmetic dermatology practice in Venice, Florida. Terms of the...

Video | August 13, 2019

Why your dermatology practice isn’t ranking well on Google

If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite...

Ekwa Marketing

DermWireTV: Noble Educates on Self-Injection; AAD and DEF Meeting Updates thumbnail

Video | July 31, 2019

DermWireTV: Noble Educates on Self-Injection; AAD and DEF Meeting Updates

DermWire TV

Tips for Dealing with Difficult Patients thumbnail

VIDEO | July 30, 2019

Tips for Dealing with Difficult Patients

Meeting Coverage | 2019 AAD Summer Meeting

New York, NY: July 25 - 28, 2019

Kanade Shinkai, MD

The Risk of Violence Against Physicians thumbnail

VIDEO | July 30, 2019

The Risk of Violence Against Physicians

Meeting Coverage | 2019 AAD Summer Meeting

New York, NY: July 25 - 28, 2019

Kathleen J. Hectorne, MD

AI: What it Means for Medicine thumbnail

VIDEO | July 29, 2019

AI: What it Means for Medicine

Meeting Coverage | 2019 AAD Summer Meeting

New York, NY: July 25 - 28, 2019

Justin Ko, MD, MBA

News | July 24, 2019

PE-Backed Ownership of Dermatology Practices Is On The Rise

News | July 23, 2019

Modernizing Medicine: New Capabilities Address Price Transparency, Patient Engagement

Video | July 15, 2019

Put your dermatology practice on the map with Google my Business

Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is...

Ekwa Marketing

Features | July 2019

Women in Dermatology: Melissa Kanchanapoomi Levin, MD

Features | July 2019

What Does Dermatology Need Right Now?

Experts weigh in on the pressing needs of the specialty today.

Sandra Marchese Johnson, MD; Eric Bernstein, MD, MSE, FAD; Jeffrey T. S. Hsu, MD, FAAD; Doris Day, MD, FAAD; Stefan C. Weiss, MD, MBA, FAAD; Anisha Patel, MD, FAAD; and Mark A. Bechtel, MD, FAAD

Features | July 2019

The State of Pediatric Dermatology

The subspecialty needs to expand its workforce to continue to meet critical patient need.

Heather A. Brandling-Bennett, MD

Features | July 2019

Point/Counterpoint: Is Cosmetic Specialization Hurting Dermatology?

Two dermatologists weigh in on the effects of cosmetic specialization on the specialty overall.

Suneel Chilukuri, MD; and Robert L. Buka, MD, JD

Features | July 2019

Benefits and Challenges of Medical Practice Types

As medicine in general and dermatology specifically shifts toward more employed physicians, it’s important to understand the options.

Kim Campbell; and Suneel Chilukuri, MD

Features | July 2019

Diversity in the Dermatology Workforce: What Can We Do?

Medicine in general lacks workforce diversity. Dermatology fares worse than other specialties. Here’s a closer look at the problem.

Jeanine Downie, MD

Features | July 2019

Guideposts for the Future of Medical Dermatology

The specialty is under fire. Here are some ways to keep on track.

Neal Bhatia, MD, FAAD

Features | July 2019

Currents

Financial Planner | July 2019

Are You Paying Too Much In Taxes?

How a common tax mistake can cost you thousands.

David B. Mandell, JD, MBA; and Carole Foos, CPA

Marketing Matters | July 2019

How to Boost Your Online Ratings as a Dermatology Professional

Lay the groundwork to win the numbers game that has become the heart of website rankings.

Naren Arulrajah

Market Insights | July 2019

Fundamentals of Growing Your Services and Practice with Women

Despite hype about men, women are the future of aesthetics. Here are seven principles to engage potential female patients, gain trust, and convert them to loyal customers.

Stephan Finical, MD; and Bridget Brennan