Topic: Practice Management
Neuromarketing – what is it and how can it grow your dermatology practice?
Video | October 14, 2019
Marketing your dermatology practice isn’t all about algorithms and statistics. This Ekwa Marketing video will teach you how to boost your results by appealing to innate behavioral and psychological reactions of patients, with the scientifically proven principles of neuromarketing.
Troubleshooting dermatology patient reviews
Video | September 16, 2019
Patient reviews have a dramatic effect on your professional reputation and patient flow, but it seems like they are completely beyond your control. In reality, you can improve the number and quality of your reviews. This video from Ekwa Marketing shows you how.
Why your dermatology practice isn’t ranking well on Google
Video | August 13, 2019
If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite simple. This Ekwa Marketing video explains some of the most common mistakes, and what to do about them.
Put your dermatology practice on the map with Google my Business
Video | July 15, 2019
Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is “Google my Business.” This video from Ekwa Marketing explains what it is, and how to optimize your profile.
The Latest in Practice Management
Feature | August 2019
Women in Dermatology With Marina I. Peredo, MD
News | August 2019
Recent Developments
VIDEO | July 30, 2019
Tips for Dealing with Difficult Patients
Meeting Coverage | 2019 AAD Summer Meeting
New York, NY: July 25 - 28, 2019
Kanade Shinkai, MD
VIDEO | July 30, 2019
The Risk of Violence Against Physicians
Meeting Coverage | 2019 AAD Summer Meeting
New York, NY: July 25 - 28, 2019
Kathleen J. Hectorne, MD
VIDEO | July 29, 2019
AI: What it Means for Medicine
Meeting Coverage | 2019 AAD Summer Meeting
New York, NY: July 25 - 28, 2019
Justin Ko, MD, MBA
