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Topic: Practice Management

Neuromarketing – what is it and how can it grow your dermatology practice? thumbnail
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Neuromarketing – what is it and how can it grow your dermatology practice?

Video | October 14, 2019

Marketing your dermatology practice isn’t all about algorithms and statistics. This Ekwa Marketing video will teach you how to boost your results by appealing to innate behavioral and psychological reactions of patients, with the scientifically proven principles of neuromarketing.

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Troubleshooting dermatology patient reviews thumbnail
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Troubleshooting dermatology patient reviews

Video | September 16, 2019

Patient reviews have a dramatic effect on your professional reputation and patient flow, but it seems like they are completely beyond your control. In reality, you can improve the number and quality of your reviews. This video from Ekwa Marketing shows you how.

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Why your dermatology practice isn’t ranking well on Google thumbnail
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Why your dermatology practice isn’t ranking well on Google

Video | August 13, 2019

If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite simple. This Ekwa Marketing video explains some of the most common mistakes, and what to do about them.

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Put your dermatology practice on the map with Google my Business

Video | July 15, 2019

Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is “Google my Business.” This video from Ekwa Marketing explains what it is, and how to optimize your profile.

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Features | July 2019

Diversity in the Dermatology Workforce: What Can We Do?

Medicine in general lacks workforce diversity. Dermatology fares worse than other specialties. Here’s a closer look at the problem.
Jeanine Downie, MD

Medical practice today is marred by a lack of workforce diversity, and the problem shows no signs of improving. Race demographics of US medical school applicants and matriculants fail to reflect the general population, with significant...

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