If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite simple. This Ekwa Marketing video explains some of the most common mistakes, and what to do about them.
Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is “Google my Business.” This video from Ekwa Marketing explains what it is, and how to optimize your profile.
Medical practice today is marred by a lack of workforce diversity, and the problem shows no signs of improving. Race demographics of US medical school applicants and matriculants fail to reflect the general population, with significant...
News | June 10, 2019
Advanced Dermatology and Cosmetic Surgery (ADCS) has acquired the dermatology practice of Dr. Robyn James with locations in Fort Washington and La Plata, MD. Advanced Dermatology of Southern Maryland (ADSM), will continue to be led by Dr....
News | June 10, 2019
Water's Edge Dermatology, a provider of comprehensive dermatology services through 37 Florida locations, has acquired a controlling interest in Coast Dermatology, a medical/cosmetic dermatology practice in Venice, Florida. Terms of the...
If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite...
DermWireTV: Noble Educates on Self-Injection; AAD and DEF Meeting Updates
Modernizing Medicine: New Capabilities Address Price Transparency, Patient Engagement
Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is...
Experts weigh in on the pressing needs of the specialty today.
Sandra Marchese Johnson, MD; Eric Bernstein, MD, MSE, FAD; Jeffrey T. S. Hsu, MD, FAAD; Doris Day, MD, FAAD; Stefan C. Weiss, MD, MBA, FAAD; Anisha Patel, MD, FAAD; and Mark A. Bechtel, MD, FAAD
The subspecialty needs to expand its workforce to continue to meet critical patient need.
Heather A. Brandling-Bennett, MD
Two dermatologists weigh in on the effects of cosmetic specialization on the specialty overall.
Suneel Chilukuri, MD; and Robert L. Buka, MD, JD
As medicine in general and dermatology specifically shifts toward more employed physicians, it’s important to understand the options.
Kim Campbell; and Suneel Chilukuri, MD
Medicine in general lacks workforce diversity. Dermatology fares worse than other specialties. Here’s a closer look at the problem.
Jeanine Downie, MD
The specialty is under fire. Here are some ways to keep on track.
Neal Bhatia, MD, FAAD
How a common tax mistake can cost you thousands.
David B. Mandell, JD, MBA; and Carole Foos, CPA
Lay the groundwork to win the numbers game that has become the heart of website rankings.
Despite hype about men, women are the future of aesthetics. Here are seven principles to engage potential female patients, gain trust, and convert them to loyal customers.
Stephan Finical, MD; and Bridget Brennan