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Possible Reasons for Low Search Rankings of your Dermatology Practice Website

Video | June 17, 2019

Improving the search engine ranking of your dermatology practice website helps you expand your outreach rapidly. This Ekwa Marketing video contains information related to the five most important aspects related to your website that you should audit to help improve its search engine rankings.

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The Impact of Social Media on Cosmetic Dermatology

Series: DermTube Journal Club | June 17, 2019

Social media is driving patients into cosmetic dermatologists' offices, particularly millennial patients, say Noelani E. Gonzalez, MD and host Joshua Zeichner, MD. These platforms have allowed for a wide range of consumers to easily learn about available treatments and even particular brands of fillers, toxins, and lasers. And although it can be a benefit to have informed patients, Dr. Gonzalez says it's important for dermatologists to be aware of trends being driven by social media, like "Kylie Jenner Lips", and be ready to help patients make the right choices for the procedures and treatments that work for them. 

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DermWireTV: Enbrel/AD Link, LGBTQ Health and Dermatology

Series: DermWire TV | June 13, 2019

Signals in accumulated data for Enbrel seem to suggest that etanercept may have a protective effect against Alzheimer’s disease, the Washington Post reported earlier this month. The AAD position statement on Sexual and Gender Minority Health in Dermatology says that, “Dermatologists can and should contribute to the health and well-being of LGBTQ/SGM individuals.” Treating rosacea can have a major positive impact on patients’ lives, according to a new survey from the National Rosacea Society.

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What ’s the Best Approach to AK Therapies? Ask an Expert

Series: Ask an Expert | June 4, 2019

Rather than consider AK a specific disease, Vishal A. Patel, MD, FAAD says it can be viewed as a marker of disease, which culminates in SCC. In this edition of Ask an Expert with Adam Friedman, MD, about his philosophy of treatment, including long-term maintenance.

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SCALE 2019: Meeting Highlights from Music City

Video | May 29, 2019

With an emphasis on both medical and cosmetic dermatology as well as practice management, Music City Scale or the Symposium for Cosmetic Advances and Laser Education has something for everyone, organizers says. Co-chairs Michael Gold, MD and Brian Biesman, MD are joined by several presenters to discuss the meeting. Featuring: Mathew Avram, MD, Diane Berson, MD, Doris Day, MD, Sabrina Fabi, MD, and David J. Goldberg, MD, JD.

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