NewDerm LIVE Recap: Tips for Those in Any Stage of Practice
Gathering in Hollywood last month for the inaugural NewDerm LIVE meeting, dermatologists took part in a unique, fast-paced learning experience focused on professional and practice development. While there was much discussion of those new to practice, attendees—including some well-established thought leaders—agreed that the tactics discussed could benefit those at any stage of practice. “A lot of people in their first few years, but also people who have been in practice a few years are getting something out of it,” said Neal Bhatia, MD.
Covered topics ranged from choosing a fellowship to deciding how to incorporate; picking office equipment to selecting décor; and communicating with staff and patients. Addressing the ongoing scrutiny of physician relationships with industry, Dr. Bhatia offered suggestions for developing appropriate and beneficial relationships. He noted that some physicians who inappropriately push for opportunities for collaboration may give others a bad name. Instead of seeking opportunities, he encouraged dermatologists to develop a niche and establish their expertise in certain areas. Then industry will recognize the individual as an expert and reach out to him or her when needs arise. “I think it’s more important that we build a good relationship with industry as partners—collaborate well,” Dr. Bhatia said.
GET INSIGHT FROM DERMATOLOGY’S EXPERTS IN NewDermMD’s VIDEO SERIES, AVAILABLE ON DermTube.com.
Discussion also included clinical issues, but with a focus on practical considerations and future directions in medicine. For example, in his talk on managing difficult acne cases, meeting co-chair Peter Lio, MD, stressed, “It’s important to think outside the box.” Keep an open mind to chemical peels or, “alternative medicines that may have some role,” he said. “We also focused on lifestyle changes…It’s the future of where we’re going to think a little more holistically.”
Seemal Desai, MD encouraged dermatologists to take an active role in advocacy for the specialty. “For us to remain relevant…it’s very, very important for us to be involved in advocacy,” he asserted. The task isn’t as intimidating as it may seem. “You don’t have to be political,” Dr. Desai said. He emphasizes the role of local action, such as working with county and local associations or educating physician peers. “Do it locally, do it federally, do it on the state level, do it in a specialty society,” Dr. Desai said. “But get involved in some way to show that you are active and your voice is being heard.”
Allison Hanlon, MD offered an interesting take on the one thing she cannot live without in practice. She spotlighted efficiency. “Efficiency makes everyone happy,” Dr. Hanlon commented, noting that staff and patients—as well as the dermatologist—all have a more enjoyable experience when the practice runs smoothly.
Dermatology is a visual specialty, so it’s perhaps no surprise that Heidi Waldorf, MD urged attendees to dress their practice for success, by ensuring that the style of the facility matches the style of the practice staff. Don’t overlook the role of color, Dr. Waldorf said. Think about the psychology of color. “A clean bright office let’s people know that you care about seeing them and your take pride in your location and what you’re going to be doing for them.”
One of Dr. Waldorf’s favorite tips: Be sure exam rooms offer a place for patients to hang jackets and clothes, and provide small baskets or bowels where they can place jewelry or other small items they may have to remove during exams or procedures. Patients appreciate the attention to detail, and it reduces lost and forgotten items.
For more from the meeting, be sure to visit DermTube.com or check out the September/October edition of NewDermMD, available at the App Store.
HOLLYWOOD PEARLS: EXPERT TAKES FROM NEWDERM LIVE
• Invest in a fax machine. It may seem like old technology, but medical practices use them frequently, according to Anne Chapas, MD.
• Consider recommending powder sunscreens for acne patients with oily skin, says Rebecca Kazin, MD.
• When juggling priorities in the work/life balance, don’t forget yourself, urges Candace Spann, MD. Others depend on you, so you need to take care of yourself.
• To build referral resources, make it personal. Visit local physician practices, drop off pre-printed referral forms with directions to your office, suggests Kavita Mariwalla, MD.
• No copay? No visit, insists Neal Bhatia, MD. If patients cannot or will not pay the copay have them reschedule the visit.
• Know the law. Consult with lawyers. Don’t assume something is legal just because other practices do it, warns Alex Thiersch, JD.
• Hitch yourself to an effective technology and master it, suggests Joel Schlessinger, MD. That’s the best way to establish expertise and develop a niche.
• Understand corporate structures, as they can be used for protection or investment, depending on goals, says Ron Lebow, JD.
Entrepreneurship: Grassroots Efforts Needed
Dr. Bill Ju, President of Advancing Innovation in Dermatology, wants to continue to grow entrepreneurship as a grassroots effort. He’d like to see more support for young ideas and young thinkers. Hear his thoughts on funding and suggestions for young entrepreneurs. Watch the interview: http://newdermmd.com/2015/06/imhon
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