Merz Aesthetics has launched a new corporate visual identity to underscore the company's commitment to putting the definition of beauty back into the hands of the individual through a vibrant and distinct color palette along with strong and joyful photography.

The new visual identity features bright shades of orange, yellow, green, red and blue contrasted by minimalist black and white typography enhaced by photography representing diverse ages and cultural backgrounds that highlight personal authenticity. They present confident poses and expressions that allow their individual beauty to stand out, Merz Aesthetics explains.

“It was important to create a cohesive and clear visual identity for Merz Aesthetics that reflects who we are and our purpose to fuel confidence,” says Bob Rhatigan, CEO, Merz Aesthetics, in a news release. “Confidence is the higher order benefit of medical aesthetics. It drives everything we do to support our customers and patients. Launching this new visual identity reaffirms to our customers, employees and patients that we stand behind the shared vision of a more confident world.”