Acclaro Medical Rebrands UltraClear Cold Fiber Laser

The rebranding encompasses an updated logo and color palette and aims to increase recognition of UltraClear's 3DIntelliPulse technology.

Meet the newly re-branded UltraClear Cold Fiber Laser from Acclaro Medical.

From a design perspective, rebranding encompasses an updated logo and color palette and aims to increase recognition of UltraClear's 3DIntelliPulse technology and its ability to provide optimal outcomes with minimal downtime and patient discomfort is at the core of the brand refresh.

"The inspiration for the rebrand came from the essence of UltraClear’s 3DIntelliPulse technology," says Chris Zajac, VP of Marketing at Acclaro, in a news release. "The new visual identity reflects the seamless blending of colors, analogous to how our blended pulse technology combines cold ablative pulses with dialed-in thermal energy. This integration creates a harmonious and efficacious fusion of energies that minimize unwanted collateral thermal damage while delivering remarkable clinical results."

"At the heart of this rebranding endeavor lies an unwavering focus on our customers and their patients," adds Kassandra Lepack, Chief Business Development Officer Acclaro Medical. "By actively listening and gaining valuable insights from our users and advisors, our rebranding incorporates key changes and updates that resonate with the aspirations, needs, and preferences of the target audience for our unique laser technology."