"Sex and the City” star Kristin Davis is partnering with CoolSculpting for the new "Denim Denial" consumer program.

Denim Denial recognizes that every woman has a pair of jeans on the top shelf of her closet or tucked away in a bottom drawer but is holding on to them with the goal of fitting into them again someday when she frees herself of that last bit of stubborn fat.

"I'm excited to partner with CoolSculpting and help to banish Denim Denial. Jeans are a staple in every woman's wardrobe, and every woman wants to look great in them," says Davis in a news release. "I love that CoolSculpting is a non-surgical treatment that targets and eliminates fat and takes as little as 35 minutes with little to no downtime."

Davis will share her personal Denim Denial story on her social media channels and discuss her CoolSculpting® experience at an event in New York City on Wednesday, October 24, 2018, where she will join New York-based CoolSculpting provider Laura Dyer, MSHS, PA-C, to educate attendees about CoolSculpting.

"We are honored to partner with Kristin Davis for our Denim Denial program this fall and have her share her personal CoolSculpting journey," says Brent Hauser, Vice President, Sales and Marketing, Body Contouring, Allergan. "With the help of Kristin Davis, CoolSculpting is setting out to educate women about freezing away fat and solve the universal struggle that we all face at one point or another, Denim Denial."

Consumers can share their own Denim Denial stories on social media using #DenimDenial and #COOLnotcool.