Allergan Rolls Out New DTC Juvedérm Lips Campaign image

Allergan is launching its new direct-to-consumer campaign for Juvéderm lips with ads and creative deploying across TV, social media, and digital advertising.

As part of the new campaign, New York City-based facial plastic surgeon Dara Liotta, MD, reality television personality Audrina Patridge, and celebrity makeup artist Kelsey Deenihan will share how and why they choose Juvéderm as their lip filler brand of choice.

Created by Shespoke and inspired by the bold shades of Juvéderm, Deenihan helped curate a limited-edition lip kit featuring three shades designed to accentuate one’s pout.

Customers can engage with the brand here and enter to win the limited-edition lipstick kit and other prizes by registering for Brilliant Distinctions and getting treated with Juvedérm Ultra XC Juvéderm or Volbella XC. One grand prize winner will receive $1,000 in Brilliant Distinctions® points and the SHESPOKE limited edition lipstick kit, while 250 additional winners will receive $100 in Brilliant Distinctions® points and the limited-edition lipstick kit.