Avon has been issued two new patents for new technology currently included in the ANEW Reversalist Infinite Effects and most recently the ANEW Ultimate Infinite Effects products. The rotational regimen is designed to make retinol, a gold standard ingredient for skin care, work even harder.

Avon introduced ANEW Reversalist Infinite Effects in 2017 as the world's first rotational anti-aging night cream that provides continuous results that do not stall over a full year. Long-term benefit was shown in a six-month clinical study of 116 women which used computerized image analysis.

The US Patents granted to Avon are 9,956,151 and 9,968,538.