Botox Cosmetic Turns 20!

April 14, 2022
Botox Cosmetic Turns 20 image

Learn what Allergan Aesthetics has in store for this milestone.

Allergan Aesthetics’ BOTOX Cosmetic (onabotulinumtoxinA) turns 20 on April 15, 2022.

This date marks 20 years since the U.S. Food and Drug Administration (FDA) first approved the product to temporarily improve the look of moderate to severe glabellar lines, located between the eyebrows. It was the first product of its kind and has since received two additional aesthetic indications –  in 2013 and 2017 – making BOTOX Cosmetic the first and only neurotoxin that is FDA-approved for adults to temporarily improve the look of moderate to severe lines in three areas; frown lines, crow's feet and forehead lines.

In honor of the 20-year milestone, BOTOX Cosmetic launched a documentary style video spotlighting real patients and providers. Real patients share how and why they continue to see BOTOX Cosmetic as a treatment for someone like them. BOTOX Cosmetic continues to celebrate its muses in all their forms, genders, and colors. Starting April 15th, watch the video at www.botoxcosmetic20thcelebration.com and @BotoxCosmetic on social.

"It has been remarkable to see how BOTOX Cosmetic has evolved in 20 years, one scientific study at a time that showcases the clinical significance of this treatment," says Dr. Jean Carruthers, MD, FRCSC, FRC (Poth), in a news release. "BOTOX Cosmetic has not only changed the trajectory of my career but also the way the medical aesthetics community practices and teaches. By any account, two decades is a long time, however in medicine it is just the beginning, and I look forward to the next big milestone for BOTOX Cosmetic."

"This celebration is about reflecting on the people who helped make BOTOX Cosmetic a household name," says Carrie Strom, Senior Vice President, AbbVie, and President, Global Allergan Aesthetics. "We celebrate our customers, our colleagues and all the patients who have been a part of our success. We remain dedicated to BOTOX Cosmetic, the first product of its kind on the market. We are passionate about continuing to drive this market forward and our experienced team is working closely with healthcare providers to ensure we are delivering meaningful innovations that the market needs with our commitment to ongoing research."

BOTOX Cosmetic is bringing its celebration to the public with its first-ever Art Installation which will be on a cross-country tour. Visitors can immerse themselves in a highly visual, interactive experience that takes them on a celebratory journey of self-affirmation. The installation will be unveiled in New York City on Friday, April 22nd at 9 am ET and will be open to the public until Saturday, April 23rd before traveling to Chicago from Friday, May 6th to Sunday, May 8th and finally, Los Angeles from Friday, May 20th to Sunday, May 22nd. Starting on May 30th for eight weeks, a version of the installation will be featured at Resorts World in Las Vegas. Anyone who visits the Art Installation will be eligible to receive an exclusive BOTOX Cosmetic offer powered by Allē, Allergan Aesthetics' loyalty platform, while supplies last. Terms and conditions apply.

To take the celebration nationwide, exclusive BOTOX Cosmetic offerings will be available to both new and loyal BOTOX®Cosmetic patients starting in April. These offerings include a chance to win a trip for two to see Resort World's new Allē Lounge on 66, in addition to tickets to a concert. Register for the chance to win between April 15th and April 29th by visiting www.botoxcosmetic20thcelebration.com and following the steps on the site. This is a limited time offer. Terms and conditions apply.

Allergan Aesthetics, the makers of BOTOX Cosmetic, is the exclusive aesthetics partner of Resorts World Las Vegas and will have exclusive branding rights to the property's 66th floor lounge, now known as Allē Lounge on 66, and Resorts World Theatre's meet-and-greet space, Allē Backstage. This is the first official partnership with an entitlement of this kind at Resorts World Las Vegas since its June 2021 grand opening, and Allergan Aesthetics' first-ever branding of a specific area at a major resort and live entertainment venue. The partnership is the first of its kind across the aesthetics industry.

Visit https://alle.com/ to join Allē, Allergan Aesthetics' loyalty program, which is required to attend the BOTOX® Cosmetic Art Installation and to participate in the limited-time sweepstakes and gift card offering. Terms and conditions apply. 

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