BTL Introduces EMFACE Technology
![BTL Suit Alleges False Advertising by Allergan image](https://cdn.practicaldermatology.com/cache/49/e8/49e8e36a28c3109c2656178dc808b515.jpg)
Described as the result of many years of institutional knowledge of the simultaneous emission of radio frequency and electromagnetic energies, EMFACE™ is the newest innovation from BTL. It utilizes a patented technology of muscle contraction and skin tissue heating.
"We are thrilled to enter the facial aesthetics market with this breakthrough technology, with launch plans for later this year," says Ron Borsheim, VP of Business Development at BTL.
"EMFACE presents a paradigm shift in facial treatments," observes Yael Halaas, MD. "EMFACE will do for the face what Emsculpt did for the body."
Scott Mills, Vice President of Sales, sees the EMFACE as a natural evolution of BTL's muscle building therapies. "We promised our stakeholders there was a vision behind our muscle building technologies. As we round out our portfolio, we are deeply committed to each market we serve. We will continue to invest in establishing trusted brand names that provide a two-for-one benefit in terms of form and function."