Harsh winter weather can wreak havoc on the lips, leaving them dry, chapped and irritated. New CARMEX COMFORT CARE™ lip balms can help, says New York City dermatologist Neil Sadick, MD at a media event.

Launched in late 2016, the new line is formulated with natural colloidal oatmeal and cold pressed fruit seed oil.  In addition, beeswax and cupuacu butter boost moisturization and soften lips. Flavors include mixed berry, sugar plum and watermelon blast

“Colloidal oatmeal is one of the real signature products in dermatology,” Dr. Sadick says. “One of the most neglected areas of the skin is the lips. People need to pay more attention to lip health and using this product each morning is one way to do that.”

Importantly, he adds, the balms should be used with sun protection.

Available at mass retailers, the new Carmex balms sell for $1.99.