In partnership with the Rimba Collective, Dove will help protect and restore 123,000 acres of rainforest in Southeast Asia over five years.  

Dove is introducing their Nature Regeneration Project, a new initiative to protect nature and tackle climate change. 

In partnership with the Rimba Collective, Dove will help protect and restore 123,000 acres of rainforest in Southeast Asia –an area 8x the size of Manhattan – over five years.  

"At Dove, we believe beauty should make our world more beautiful, not less. But the beauty of nature is at risk, and climate change remains one of the biggest challenges we face.  As a global brand used by millions, our scale demands that we act urgently to protect nature and play a critical role in the effort to stop climate change," explains Firdaous El Honsali, Dove Global Vice President, External Communications and Sustainability, in a news release. "If we don't keep pushing for change, we will continue to see behaviour that drives deforestation, damages the land and soil we depend on, releases harmful carbon into our atmosphere, and pollutes the waterways that give us life. We need meaningful, decisive action to restore nature's real beauty. The Dove Nature Regeneration Project is just one step we are taking as we strive to care for nature like we care for ourselves. We know our work is not done and we will not stop reducing our impact."

Launched in 2021, the Rimba Collective partners with NGOs, governments, and conservation experts to deliver positive ecosystems outcomes at scale year-over-year. The Dove Nature Regeneration Project, an activity within the Rimba Collective, will be actioned by local project operators on the ground who will work with communities and local governments.

In addition to protecting and restoring 123,000 acres of rainforest, the Dove Nature Regeneration Project will support local communities in forest frontier areas and deliver biodiversity benefits by:

Providing training and seed capital that promotes sustainable management of natural resources in the region. The Project aims to improve the livelihoods of 8,000 people in the region through job creation and increased access to healthcare, education, clean water, and sanitation. The Project will also support livelihoods based around forest-friendly commodities by improving productivity, enhancing product quality, providing better market access, as well as through other steps that will support the communities.

Helping to protect and restore critical habitats for approximately 80 endangered wildlife species including the Sunda Pangolin and Helmeted Hornbill.  Re-established forest cover will also reduce the impact of natural disasters such as flooding and landslides.

"We are delighted to be collaborating with Dove on projects designed to create long-term positive impact for biodiversity, communities, and the climate in Southeast Asia – areas we are deeply passionate about.  Dove has made it clear that nature is at the heart of its business strategy. This is essential for changing the trajectory of the planet for the next generation, and I look forward to continuing our shared commitment to conservation long into the future," says Michal Zrust, CEO, Lestari Capital, the parent company of the Rimba Collective.

Walmart will support the Dove Nature Regeneration Project with multiple planned interactions digitally and on pack. The campaign features imagery that draws parallels between the beauty of skin to the beauty of nature, appearing in-store, on .com, and across social media. As part of the campaign, Dove debuted a dedicated AR feature, accessible via QR Code in-store, that superimposes the rainforest and wildlife into the shopper's in-store and at-home experience. 

"We are proud to collaborate with Dove as the exclusive retailer for the Nature Regeneration Project. Like Dove, Walmart shares a commitment to regeneration. This collaboration supports our goal to help protect, more sustainably manage, or restore at least 50 million acres of land and 1 million square miles of ocean by 2030 while helping make the everyday choice the more sustainable choice for customers. We commend Dove for building this holistic program by putting people and planet at the center of its brand and offering customers a simple, accessible way to participate in building a more regenerative future," says Jane Ewing, Senior Vice President of Sustainability at Walmart.

The Dove Nature Regeneration Project builds upon Dove's historical actions and ongoing plans to accelerate contributions to a nature positive planet. These include:

• Dove became PETA certified in 2018 and is one of the largest beauty brands in the world to hold this certification. Dove actively campaigns to end cosmetic animal testing worldwide, and recently partnered with PETA, Cruelty Free Europe, Eurogroup for Animals, and other animal protection organisations to save cruelty-free cosmetics and the UK and EU's longstanding bans on animal testing for cosmetics.
• Working together with the Safety and Environmental Assurance Centre (SEAC) to ensure all its formulations are environmentally safe – including maximizing the biodegradability of all its rinse off products by 2030 to minimize their impact on water and aquatic ecosystems.
• Dove introduced 100% recycled bottles in the US and Europe in 2019 and is working to reduce virgin plastic by 50% and use 100% recyclable, reusable or compostable packaging by 2025.
• Dove is on a journey to source 100% renewable electricity for its operations and maintain zero non-hazardous waste to landfill in its factories by 2030.
• Dove is committed to investing, increasing, and sourcing from regenerative agriculture and sourcing practices and biotech-produced alternative materials of the future.

To learn more about the Dove Nature Regeneration Project, visit Dove.com/earthskin. #BeautyForNature.