Dove Launches DermaSeries Product Line for Dry Skin Plus Companion Campaign

Dove is rolling out NEW Dove DermaSeries, a completely hypoallergenic and fragrance-free range of cleansers and lotions formulated especially for the driest skin.

A companion campaign -- Make peace with dry skin campaign  -- invites all comers to share their personal journeys to skin confidence. Anyone with any type of skin condition can participate and share their story by visiting Dove.com/InMyOwnSkin and creating their own #InMyOwnSkin image.  The page will feature inspiring stories of people who are redefining what it means to live with a skin condition, sharing the confidence that they feel in their own skin.

Dove DermaSeries is now available at Target, CVS, mass food and drug retailers nationwide and Amazon.com.