Close to 80 percent of dermatologists believe women often focus on facial skincare, but neglect body skincare, according to new research from Dove.

What’s more, 69 percent of dermatologists report that many women use gentle facial cleansers, but use harsh soap on the rest of their body, and don’t realize the damage they may be doing to their skin in the shower. Fully 86 percent of dermatologists agree that women should be more conscious of the effects of using harsh cleansers on their body.

When it comes to cleansing, 80 percent of dermatologists say that regardless of skin type, all skin needs gentle cleansing and 88 percent of dermatologists actively advise women to use a gentle cleanser when showering. Sixty four percent of dermatologists agree that a sulfate-free cleanser can offer gentle cleansing for women’s skin needs.  Dove Body Wash is getting new packaging this fall to reflect the fact that it is sulfate-free.