The “Jeuveau, You See Me” marketing campaign uses inclusive messaging to encourage consumers of all genders to embrace their beauty.

Evolus, Inc. is unveiling its new branding for Jeuveau (prabotulinumtoxinA-xvfs).

The new Jeuveau imagery reflects today’s consumers, many of whom are millennials and younger. The “Jeuveau, You See Me” marketing campaign uses inclusive messaging to encourage consumers of all genders to embrace their beauty.

“We’re excited for the public to see the new look of Jeuveau, which reflects the attributes of the evolving clientele for toxins,” says David Moatazedi, President and CEO of Evolus, in a news release. “We are immensely proud of the patient satisfaction that Jeuveau has delivered since 2019 – largely due to delivering excellent product performance to the ever-changing market that is looking for a brand that’s reflective of their needs. The rebranding of Jeuveau is a significant part of our commitment to doing exactly that.”