Garnier Launches New Green Beauty Campaign
A new series, produced by National Geographic CreativeWorks and featuring National Geographic Explorers, aims to share expert knowledge & real-world advice on key sustainability topics, related to the beauty industry.
Garnier is launching a new educational campaign on how to live a greener life with content produced by National Geographic CreativeWorks.
The series, which will premiere at Expo 2020 Dubai and roll out worldwide, aims to share expert knowledge and real-world advice on key sustainability topics, related to the beauty industry. Subjects such as plastic & packaging, water usage & green sciences will be explained, and practical advice shared all with the aim of making sustainability accessible and empowering people to take #OneGreenStep in their day to day lives.
This is a first step in a new commitment from Garnier to encourage and empower 250 million people with high quality information on how to live greener on the planet, by 2025.
"To realize the full power of our continuing journey towards Greener Beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic and our aim is to help make it truly accessible – we're doing that with plans to roll out innovative products, from solid shampoo with fast rinse technology, to cardboard integrated tubes - but this is just a start and we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener everyday." Says Adrien Koskas, Garnier Global President, in a news release.
Garnier has worked with National Geographic Explorers Rosa Vasquez & Imogen Napper to bring expert knowledge and real-world advice to consumers, inspiring the everyday changes that can make a real difference, and tackle the important question - Can Beauty Go Greener?
"We are proud to work with Garnier and help bring this latest Green Beauty commitment to life. Bringing the passion and storytelling talent of National Geographic's Explorers to help tell Garnier's stories, while inviting people to understand their own impact on the world and imagine new possibilities is what we do best at National Geographic CreativeWorks,” says Nadine Heggie, VP Brand Partnerships at National Geographic.