Joe Jonas Named New Xeomin Brand Partner
The U.S. partnership with Jonas kicks off a new ‘Beauty on Your Terms’ campaign for Xeomin.
Joe Jonas is the latest Xeomin (incobotulinumtoxinA) brand partner, Merz Aesthetics announced.
The U.S. partnership with Jonas kicks off a new ‘Beauty on Your Terms’ campaign for Xeomin and represents the first time the singer, songwriter and actor has partnered with an aesthetics brand. Xeomin is an FDA-approved double filtered anti-wrinkle injection to temporarily help improve the appearance of frown lines with only the ingredients that work and none that don’t.
“Making the decision to have an aesthetic treatment was really about self-care and looking and feeling like the best version of myself,” says 33-year-old Jonas, in a news release. “As I explored options with my doctor, it was important to me to understand exactly what was in a product before I am treated with it. That’s one of the main reasons Xeomin has become a complement to my skincare treatment regimen. It provides me with consistent results for my frown lines without any unnecessary ingredients.”
The announcement of Jonas as the newest Xeomin brand partner is also the start of a multi-channel campaign from Merz Aesthetics, which includes unique content and experiential activations all integrated to reach today’s customers and consumers wherever they are. Through the ‘Beauty on Your Terms’ campaign, Jonas will help continue the mission to empower women and men to embrace beauty on their own terms.
Jonas is an international pop icon, songwriter, actor, and the front man of DNCE, although he is perhaps best known for the global pop-rock band Jonas Brothers with his brothers Kevin and Nick. On the acting front, Joe most recently was seen as a guest-star in HBO’s Righteous Gemstones and is set to make his feature film debut in 2022 in the Korean war movie Devotion.
“Joe Jonas epitomizes what it means to live with confidence,” says Patrick Urban, Merz Aesthetics President, North America. “As one of biggest pop culture icons today, we are excited to partner with him as we aim to inspire women and men everywhere to prioritize self-care and embrace the freedom to make their own aesthetic decisions.”
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