Katie Cheng Is Cynosure's New CMO

Cheng most recently served as CMO at Bowers & Wilkins.

Katie Cheng is Cynosure’s new Chief Marketing Officer. 

"Katie's proven track record of consumer and professional marketing strategy and execution is one of the many reasons we are eager to have Katie join our team," says Cynosure CEO Todd Tillemans, in a news release. "Her global experience in transforming businesses, accelerating category growth, and pioneering new platform innovations will help Cynosure and our customers expand our market, gain market share, and delight consumers."

Cheng most recently served as CMO at luxury audio company, Bowers & Wilkins. Prior to that, she served as VP of Marketing at Samsung Electronics America. Before that, Cheng developed extensive beauty experience at Johnson & Johnson with her 12-year tenure, where she was Group Brand Director of the Global Franchise organization responsible for innovation strategy and pipeline development for AVEENO, Clean & Clear and Neutrogena.

"I am excited to get back into the world of beauty and skincare, and to be able to work with a company such as Cynosure, which has both an extensive, innovative portfolio and a strong reputation with the dermatology community," says Cheng. "Especially in these changing times with people's attitudes towards beauty and self-care evolving and taking on new meaning – I'm looking forward to uncovering insights that can help make a marketing impact across the globe – so we can further delight our practitioners, as well as our patients." 

"We are incredibly excited to have Katie join the Cynosure leadership team," adds Sandi Peterson, Chairman of Cynosure, and Clayton, Dubilier & Rice Operating Partner. "Katie brings outstanding depth and breadth of global experience in the beauty, medical device and consumer electronics industries. She will be instrumental in accelerating platform innovations to deliver outstanding patient outcomes and crafting powerful marketing campaigns to enable our customers to grow much faster."

Cheng holds a Bachelor of Science in Economics from The Wharton School of the University of Pennsylvania and a Bachelor of Arts in Oriental Studies from the University of Pennsylvania College of Arts & Sciences. She has won multiple awards and recognition, including two Effie Awards, and was named one of Dealerscope's "Most Powerful Women in Consumer Electronics."