To celebrate National Hyaluronic Acid Day, the brand is offering 20% off on orders of $65 or more on www.laroche-posay.us starting January 21 through January 22 using code LOVEHA.

La Roche-Posay is ringing in its second annual National Hyaluronic Acid Day on January 21st. 

To celebrate National Hyaluronic Acid Day, the brand is offering 20% off on orders of $65 or more on www.laroche-posay.us starting January 21 through January 22 using code LOVEHA.

The brand proclaimed this day to inform consumers of the many hydrating and anti-aging benefits of hyaluronic acid and educate on proper usage..

Hyaluronic acid is a popular ingredient recommended by dermatologists, but only 35% of skincare users know how the ingredient can help address skin concerns. Hyaluronic acid is championed for its many benefits including increased hydration and elasticity, visibly plumped skin, and reduced fine lines. It's a gentle, non-irritating ingredient suitable for sensitive skin that can be easily incorporated into skincare routines.

It is also a critical component of skin barrier repair, a trending skincare topic with search interest growing 57% in the past year. As we age, hyaluronic acid depletes. If this natural protective barrier is compromised, skin is vulnerable to dehydration and is less able to fend off aggressors which often leads to physical symptoms such as premature aging. Hyaluronic acid heals skin barrier damage by creating an invisible surface barrier on skin to replenish and lock in essential moisture.

La Roche-Posay's Hyalu B5 Serum is the brand's hyaluronic acid serum product. It combines hyaluronic acid with Vitamin B5 and Madecassoside which further aid in skin barrier repair. 

La Roche-Posay products are developed using a strict formulation charter with a minimal number of ingredients. Every product undergoes stringent clinical testing for efficacy and safety.

• Oil-free
• Paraben-free
• Fragrance-free
• Non-comedogenic
• Dermatologist tested for safety
• Sensitive skin tested
• Allergy tested