LaserAway, a prominent aesthetic dermatology chain, has welcomed Kelly Lohr as its inaugural Chief Customer Officer, signaling a move into the health and beauty space, according to a press release from the company.

With LaserAway's presence in 145 locations and experiencing significant demand, Lohr's expertise in scaling health and wellness brands is expected to be instrumental. Lohr, previously serving as Chief Marketing Officer at Orangetheory Fitness and holding executive positions at Freshly and Amazon, will manage the entire customer journey from acquisition to engagement, retention, and loyalty. 

"When my brothers Brock, Todd, and I partnered with Dr. Roy Winston to start LaserAway in 2006, we were encouraged by the response to our aesthetic dermatological services – pairing certified medical professionals with cutting-edge lasers. In just the past four years, we've experienced remarkable demand for our services," LaserAway Co-Founder and CEO Scott Heckmann said in a company media release. "Once we met Kelly, we knew this role was a perfect match given her multi-unit marketing experience and thorough understanding of brand-building and customer engagement strategies. She brings terrific experience in building and leading high-performing marketing teams for visible health and wellness brands."

The health, wellness, and beauty space is one of the nation's fastest-growing verticals, according to the press release. Medical aesthetics is a $15 billion industry and has seen 50% growth over 4 years. LaserAway's business model brings top-quality lasers to practicing professionals for hair and tattoo removal, skin tightening and rejuvenation, and aesthetic improvement. They are guided by a team of more than 20 board-certified dermatologist medical directors who supervise hundreds of licensed clinicians across the country, according to the manufacturer.

Source: LaserAway news release. April 29, 2024.