MDRejuvena Launches Vivatia Skin Lightening Product Line in US

MDRejuvena, Inc., has launched the Vivatia skin lightening product line in the US. Vivatia incorporates a patented, proprietary foam technology that enhances the dispersion and absorption of active ingredients into the skin. Vivatia has been clinically studied and proven effective for hyperpigmentation, anti-aging, and photodamage of the face.

MDRejuvena has obtained an exclusive, worldwide license to the patents, trademarks, and know-how for Vivatia. When Vivatia was previously marketed by PrecisionMD, prior to its acquisition by Valeant Pharmaceuticals, the product line enjoyed strong consumer acceptance and had thousands of customers in the professional market.

"We are very excited to bring the Vivatia product line back to the professional market.  Vivatia not only fills a significant void in the market place and within our current product portfolio, but it also provides us with another patented technology platform in which to further expand our already robust product pipeline," said Randy Kriech, President and CEO of MDRejuvena. "When Vivatia was previously on the market, it was well accepted by physicians and patients because of its effectiveness."

David F. Hale, Executive Chairman of MDRejuvena, stated, "We believe the launch of Vivatia will add significantly to MDRejuvena's product offering and revenues.  The market demand for skin lightening products represents the largest skincare market worldwide and continues to show significant growth."

Vivatia

Vivatia is a skin brightening system that includes three components:

• Gentle Hydrating Cleanser (am/pm) - Helps clean away dirt, impurities and make-up while prepping the skin for the second and third components.
• Active Repair Complex 0.5% (pm) -  A foam that combines stabilized retinol with a proprietary mix of anti-aging ingredients, such as antioxidants, peptides, and vitamins, all of which help to reduce the appearance of fine lines, wrinkles and brown spots for more radiant looking skin.
• Brighten 10: Brightening Complex (pm/am optional) - A hydrating foam that contains 2% hydroquinone in addition to nine complementary ingredients that reduce the appearance of pigmentation and darks sports and leaves more luminous looking skin.