Merz and Christie Brinkley Partner to Launch “Milestones of Me” Campaign
Merz Americas is partnering with supermodel, actress, and entrepreneur, Christie Brinkley, to launch its “Milestones of Me” campaign, which encourages women to celebrate the moments, big or small, that have made them who they are today. The campaign, which kicks off in honor of Christie’s 65th birthday, inspires women to not shy away from wanting to look and feel their best as they celebrate new milestones. At nearly 65, one of the ways Christie says she continues to look and feel great is with Ultherapy. The FDA-cleared, non-invasive procedure that lifts and tightens the neck, chin and brow area, and improves lines and wrinkles on the chest, Ultherapy stimulates natural collagen and elastin, without any downtime.
Women want to look their best now more than ever. In fact, nearly 70 percent of respondents in the 2018 American Society for Dermatologic Surgery Consumer Survey said they are considering undergoing non-invasive cosmetic procedures, like treatments using ultrasound and other technologies, to tighten skin and smooth wrinkles. Unsurprisingly, that number has nearly doubled since 2013. A majority of respondents said that they are incorporating cosmetic procedures as part of their standard skincare and beauty routines, because they want to feel more confident, appear more attractive and look as young as they feel.
“Patients are no longer coming in for a consultation only before big events like a wedding or high school reunion,” says Doris Day MD, Director at Day Dermatology and Aesthetics and a Clinical Associate Professor of Dermatology at New York University Langone Medical Center. “More and more women and men in their 40s and 50s are excited about nonsurgical options to look their most beautiful every day, and every year to come. This includes wanting options for not only their face, but also their neck, chin and décolletage to look great as well, so I talk to them about Ultherapy as a safe, non-invasive option. This campaign couldn’t be more timely and relevant to what I’m hearing in my practice.”
“Milestones of Me” is encouraging women sharing their milestones with one another and the world. As part of this effort, Christie is asking women to share their Ultherapy selfie and personal milestones on social media using the hashtag #MilestonesofMe.
“As I approach this milestone birthday, I look back on all that I’ve learned and the things that have become important to me, not only as a mother and friend, but also as a woman,” said Christie Brinkley. “For me, it’s not just about the big birthdays – it’s the smaller, more personal moments, like when my garden blooms in the spring, that deserve celebrating. Ultherapy has become part of my beauty routine and it helps keep me looking as vibrant as I feel for all my milestones – big and small.”
“Our team is proud to partner with Christie for a second year in a row as we launch the ‘Milestones of Me’ campaign for Ultherapy,” said Bob Rhatigan, CEO of Merz Americas. “Christie is a timeless beauty icon whose honest approach to aging and beauty aligns with our belief that everyone should look as confident as they feel. At Merz, we remain committed to giving people access to innovative treatments that meet their evolving needs.”