The announcement of Taylor as the newest Xeomin brand partner is a part of the ‘Beauty on Your Terms’ multi-channel campaign from Merz Aesthetics.

Teyana Taylor is the latest brand partner for Merz’z Xeomin (incobotulinumtoxinA).

The U.S. partnership is a continuation of the ‘Beauty on Your Terms’ campaign for Xeomin, an FDA-approved double filtered anti-wrinkle injection to temporarily improve the appearance of frown lines with only the ingredients that work and none that don’t.

“I always strive to understand the ingredients in any product I’m using and listen to trusted sources like my doctors when choosing what’s right for my specific skin type,” says 31-year-old Taylo r in a news release. “I had never tried an aesthetic treatment before, so it was important to choose a product that gives me consistent results without any unnecessary ingredients. That’s why I chose Xeomin® for my frown lines.”

She is a singer-songwriter, actor, dancer and choreographer known for her melodic vocals and dynamic dance moves from the studio to the stage. On top of her three successful studio albums, Taylor most recently starred in Paramount Pictures Coming 2 America and can be seen as the main character in the upcoming A.V. Rockwell featured debut A Thousand And One.

“There are still a lot of stigmas around injectable treatments, especially for women of color – thinking it is not as safe or effective for a variety of skin types,” adds Dr. DiAnne Davis, board-certified dermatologist. “But, this is simply untrue. You can still celebrate who you are and embrace desired treatments for anti-aging results. Partnerships like this with Teyana and Xeomin® show that aesthetic treatments can be an option for all skin types in producing a natural-looking result.”

The announcement of Taylor as the newest Xeomin brand partner is a part of the ‘Beauty on Your Terms’ multi-channel campaign from Merz Aesthetics.

“Teyana Taylor embodies the true meaning of ‘Beauty on Your Terms’ through her music, her style and, now, her beauty treatments,” says Patrick Urban, Merz Aesthetics® President, North America. “As one of the most dynamic and talented female entertainers, we are thrilled to partner with her in furthering our mission in bringing authentic confidence to life and encouraging others to do what makes them feel most confident as well.”

Follow @XeominAesthetic to stay up to speed on the latest news from Teyana Taylor.