Walmart is rolling out a host of new products from HelloBello, an affordable plant-based baby care line co-founded by Kristen Bell and Dax Shepard.

Hello Bello will launch with 10 products including diapers, wipes, shampoo & body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent that range in price from $1.88 to $23.94, with the majority under $8.

“As a mom of two, I know how beautifully messy parenthood can be, and that’s why we created Hello Bello - a line of premium, super-effective baby care products to take care of your kids from head-to-butt- to-toe,” says co-founder actress Kristen Bell, in a news release.  “Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world.” The celebrity couple founded the company with Sean Kane (co-CEO), Jay McGraw (co-CEO) and Jennifer Pullen (CFO & COO).

The initial Hello Bello collection includes:

Bubble Bath ($5.98): Made with organic extracts like aloe, calendula and cucumber, Hello Bello bubble bath is pH-balanced and hypoallergenic to clean and calm kids. Made without phthalates, parabens, synthetic fragrances or dyes, it is available in lavender, vanilla apricot, and apple blossom.

Shampoo & Body Wash ($5.98): Hypoallergenic and tear-free, the two-in-one formula is made with organic aloe vera, calendula, avocado and cucumber extracts and organic jojoba and sunflower seed oils. It’s available in vanilla apricot, lavender, apple blossom and unscented.

Bug Spray ($7.98): As one of the only USDA Certified Organic options, Hello Bello bug spray is DEET-free, hypoallergenic, non-irritating and lab-tested to repel all types of mosquitoes, along with more than 55 other insects for up to six hours.

Diaper Rash Cream ($6.98): The pediatrician-tested, non-nano Zinc Oxide diaper rash formula creates a protective barrier and provides quick relief with a special blend of organic sunflower seed oil, coconut oil and tamanu oil.

Baby Lotion ($5.98): Made with organic jojoba and sunflower seed oils and other botanical extracts, Hello Bello’s baby lotion moisturizes, softens and supports the overall health of baby’s skin. This lotion is plant-based available in vanilla apricot, apple blossom, lavender and unscented.

Mineral Sunscreen SPF 50 ($8.78): Hello Bello’s SPF 50 Mineral Sunscreen is designed to hydrate and protect baby’s delicate skin from the sun. It keeps a child’s skin protected using the broad-spectrum protection of Non-Nano Zinc Oxide. And it also includes shea butter, cocoa seed butter, coconut oil, and green tea extract to help moisturize and soothe skin.