Nu Skin Launches ageLOC LumiSpa iO
![Nu Skin Launches ageLOC LumiSpa iO image](https://cdn.practicaldermatology.com/cache/06/47/064720b730439a94d06d2811b5abb5b3.jpg)
Featuring Nu Skin's patented micropulse technology, the new ageLOC LumiSpa iO system offers customized treatment options, intelligent coaching, skincare routine tracking and more.
Nu Skin Enterprises is introducing ageLOC LumiSpa iO system, a smart skin treatment and cleansing device with a connected, immersive experience.
Featuring Nu Skin's patented micropulse technology, the new ageLOC LumiSpa iO system offers customized treatment options, intelligent coaching, skincare routine tracking and more.
The ageLOC LumiSpa iO system includes the LumiSpa iO device, three non-abrasive treatment head options and five cleanser options that are scientifically formulated to enable precise cushioning, cleansing and interaction with the skin. In conjunction with the Nu Skin Vera app released earlier this year, the ageLOC LumiSpa iO unlocks a new world of personalized skincare experiences.
Using the Nu Skin Vera app, users can create and save customized facial treatments that target key areas including the face, neck and décolleté, as well as treatments that target the gentle skin around the eyes with the ageLOC LumiSpa Accent attachment. Users can track usage, earn badges and awards, and receive tailored product recommendations based on skincare goals. Intelligent coaching with the device's smart sensors helps guide optimal movement and pressure of the device during treatments.
"The ageLOC LumiSpa iO represents our most advanced skincare device yet," says Ryan Napierski, president and CEO of Nu Skin, in a news release. “We've created a one-of-a-kind beauty device that integrates IoT technology to provide greater insights into a consumer's personal beauty and wellness journey. Our scientific rigor in integrating smart beauty devices with scientifically formulated serums and treatments is a unique strength that other beauty brands can't easily duplicate."
Designed to be microbiome friendly, the LumiSpa iO respects the skin's pH to help preserve its natural moisture barrier and doesn't disrupt the skin's natural microbiome balance—no matter a user's age or skin type. The unique cleansing capabilities of the treatment heads help to maximize product efficacy by making skin more receptive to subsequent products.
The smart, rechargeable ageLOC LumiSpa iO device pairs with the Nu Skin Vera app to offer a personalized skincare experience, including:
- Skin consultation. An intuitive digital skin consultation tool uses a guided questionnaire to discover more about the user's skin and lifestyle. Users can also snap a photo and leverage the app's artificial intelligence (AI) technology to identify possible skin concerns. An advanced algorithm provides personalized product recommendations.
- Tutorials. Synchronized treatments provide a step-by-step guide to more youthful, healthy-looking skin.
- Intelligent coaching. Smart device sensors intelligently guide users to achieve optimal movement and pressure during treatments. The smart sensors also recognize which treatment head is attached and alert the user when it's time to replace.
- Customized facial treatments. Send and save personalized treatments from phone to device with the app or create customized treatments by adjusting the time and facial areas, e.g., treatments for morning or evening, or after a workout or heavy makeup use.
- Selfie timeline. See skin's progress over time—week to week, month to month, or any day in between with the selfie timeline. Sharing features in the Vera app makes it easy to share before-and-after results with friends.
"Consumers spend hundreds of dollars on premium beauty products to minimize the appearance of dull skin, large pores and uneven texture," adds Steve Hatchett, executive vice president and chief product officer at Nu Skin. "The ageLOC LumiSpa iO is a cost-effective, at-home treatment device to achieve brighter, healthier, more youthful-looking skin with a spa-like experience. Our patented counter-rotating action deeply cleanses the skin so it's more receptive to subsequent products, helping consumers make the most of their skincare investments."
Clinical Testing and Skin Benefits
In a 12-week clinical efficacy study conducted by Nu Skin, clinical grading noted that individuals who used ageLOC LumiSpa with the Normal/Combo treatment cleanser reported visible improvements across multiple skin characteristics. Participants noticed several of these improvements after just one use:
- 58% improvement in softness
- 47% improvement in smoothness
- 40% improvement in brightness
- 34% improvement in radiance
The ageLOC LumiSpa iO is now available in the United States.