NYC PrideFest: Galderma Aesthetics to Participate
Galderma is participating in New York City's official LGBTQIA+ Pride (NYC Pride) event. This month marks the official launch of Restylane's "XpresYourself" communications campaign, which gives a nod to Restylane's XpresHAn Technology™, a unique manufacturing process in four Restylane products that allows them to maintain natural movement and expressions for natural-looking results. The campaign complements the NYC Pride 2022 theme, "Unapologetically Us," which celebrates the community's resilience and determination to live out their truth with no apologies.
The company's aesthetics portfolio, including the brands Restylane®, Dysport® (abobotulinumtoxinA) and Sculptra®, is hosting in-person, interactive activations at PrideFest on Sunday, June 26.
"We are honored to be a part of NYC Pride this year," says Carrie Caulkins, Vice President, US Aesthetics Marketing at Galderma. "There is power in defining your appearance on your own terms. Consumers, including those in the LGBTQIA+ patient population, are turning to aesthetics now more than ever to honor their identity. The best part about the Galderma Aesthetics portfolio is that you can express yourself naturally – every smile, laugh, frown, and expression in between is authentically you."
Galderma will be onsite providing information about Restylane, Dysport and Sculptra with special live performances throughout the day, a chance to win prizes, personalized consultations with top NYC aesthetic injectors and the opportunity to receive up to $200 off Galderma Aesthetics treatments through a special Galderma ASPIRE Rewards offer. In addition to in-person activations, Galderma will also kick off its dedicated XpresYourself influencer program with ongoing talent collaborations through the end of the year.
"Each day we strive to advance dermatology for every skin story," Ms. Caulkins says. "Galderma is excited for the opportunity to express its ongoing commitment to the LGBTQIA+ community and looks forward to celebrating Pride this month and beyond."