Olay Rolls Out The Olay Skin Advisor 2.0
Olay’s new Olay Skin Advisor analyzes complexion and offers personalized skincare product picks. Olay rolled out the upgraded platform during the Mobile World Congress in Barcelona.
Olay Skin Advisor is a web-based skin analytics platform that provides women with personalized skin education and product recommendations on their mobile phones or tablets. With just one selfie, Skin Advisor analyzes a woman’s face to determine her current “skin age” and which areas of her face are driving that age. Following a short series of questions about personal skin concerns and product preferences, Skin Advisor delivers recommendations based on extensive knowledge about what products have worked best for women with the same skin concerns, needs and preferences.
The global launch of Olay Skin Advisor coincides with a series of upgrades to the platform in the United States, where a 1.0 beta version has been live since late 2016. Previewed at Mobile World Congress, the following suite of AI technologies will power Olay Skin Advisor 2.0, launching in the US mid-March:
1. NEW selfie optimization technology: New with the 2.0 experience, this optimization sets women up for the most accurate skin analysis by enabling them to upload the best quality selfie.
2. Olay’s VizID™ Technology (a deep learning model): Using labeled pixels of a woman’s selfie and what it has come to learn about women’s skin from the hundreds of thousands of selfies in its database, Olay Skin Advisor detects areas that are driving her “skin age,” identifies her “Best” and “Improvement” areas, and analyzes these areas to determine what’s holding it back from looking ten years younger.
3. NEW synaptic intelligence: Synaptic intelligence combines the experience of Olay scientists, skin care experts and consumers, accordingly searches millions of combinations of products to pinpoint a personalized regimen, and explains why it’s right for her.
The more photos and data that are processed, the more Skin Advisor learns about women’s skin at every age and about their skin concerns and preferences, making it increasingly smarter with each use.