Daily Practice, the new eye care line by ophthalmologist Ashley Brissette, MD, has launched with a hero product—Eye Revive. Having worked as an ophthalmologist for six years, New York City-based Dr. Brissette says she recognized a growing trend of eye irritation, sensitivity and dry eyes, as well as a lack of education among her patients on how to properly care for their eyes. She says her patients also wanted products that would make their eyes whiter, brighter, and more refreshed. Not feeling comfortable recommending anything on the market for her patients that could achieve what was needed clinically, Dr. Brissette formulated her own line, Daily Practice.

Daily Practice is a holistic eye-focused skincare brand, launching with Eye Revive: a three-in-one hero product that cleanses, removes makeup, and hydrates around the eyes. It is forumated for any skin type and people of all ages and genders. It soothes and protects against eye redness, irritation, and fine lines. Used twice daily, it keeps  eyes healthy, refreshed, and bright.

“The upturn of eye strain and redness caused in part by screen dependency, pollution, allergens, and harsh ingredients in cosmetics not formulated for use around the eyes has sparked an enormous need for daily eye care,” says Dr. Brissette. “Much like how we wash our face and brush our teeth twice a day, we need daily modern protocols for nourishing and protecting our eyes, the meeting place of health and beauty. Our vision is one of our most important senses and how our eyes look and feel is vital to how we present ourselves to the world. I want everyone to make eyecare a part of their daily practice.”

Dr. Brissette says her mission is to help people take care of their eyes and see better on a global scale. A portion of all proceeds go to foundations for fighting blindness worldwide. Additionally, Daily Practice uses only post-consumer recycled materials for packaging.

Eye Revive is available for pre-order at dailypractice.com.