As the cosmeceutical market continues to expand, so does consumer interest in learning more about the key active ingredients in cosmeceutical products and how they work, according to a press release from palm phytonutrient manufacturer PhytoGaia.

PhytoGaia, a manufacturer of palm phytonutrients used in holistic beauty products, including tocotienols (vitamin E), has announced that will be exhibiting in conjunction with the Malaysian Palm Oil Council (MPOC) at SupplySide East (SSE) 2024, according to a press release.

SSE, the East Coast’s leading ingredients and solutions trade show, takes place this year on April 16-17, 2024, at the Meadowlands Exposition Center in Secaucus, New Jersey. PhytoGaia is hosting a Breakfast Brief educational session on April 17 at 8 am, with a talk by Bryan See, Vice President of PhytoGaia, entitled ‘Tocotrienols: The Key to Ageless Beauty and Wellness.”

The presentation “will highlight the unique benefits of tocotrienols in enhancing skin health and vitality as well as hair health,” the company said. Attendees also will learn about how companies’ focus on traceability and sustainability contributes to eco-friendly beauty practices.

Throughout the event, PhytoGaia will showcase the latest scientific findings on palm-based ingredients, which provide more insight into the use of palm phytonutrients for developing innovative skin nutrition productions. These products are designed to address the growing market for natural cosmeceutical hair and skin care, according to the company. “Attendees can expect lively discussions on the potential of palm-based ingredients in oral beauty formulations at the above Breakfast Brief and also during their visit to Booth 406,” according to the press release.