PCA SKIN® Recognizes Third Annual National Peel Day
PCA SKIN® wants to know #HowYouPeelin, as the company celebrates the third annual National Peel Day, Thursday, highlighting their latest peel innovation, new partnership, special promotion for accounts, and a host of social media activities. National Peel Day is recognized by National Day Archives on March 10.
“National Peel Day was founded to further support our mission to educate people on the benefits a professional peel can have for various skin concerns and overall skin health,” says Echo Sandburg, Chief Brand Officer at PCA SKIN (US CP Skin Health Group). “With the introduction of our new ‘no peel’ formula, we continue to shed light on misconceptions surrounding this treatment.”
The new NoPeel Peel is a universal, superficial professional peel treatment suitable for all skin tones and skin types that helps promote gentle exfoliation with no expected visible peeling or downtime.
In addition to this new peel formula, the brand also introduces their first-ever Brand Ambassador, celebrity esthetician, Candice Miele. Ms. Miele is founder and owner of an LA-based spa and works A-list celebrities and top fashion models. Candice will aid in PCA SKIN’s efforts to educate around professional peel treatments across media and social for the coming months.
"I've used PCA SKIN Peels on my clients for years, and they are my go-to option for so many different skin types and concerns,” says Ms. Miele. “I'm so honored to be working with the brand as their first ever Peel Ambassador to help advocate on behalf of these amazing treatments. Having worked in the industry for years, I can personally attest to the truly transformative benefits my clients have experienced following a PCA SKIN Peel."
On social media, PCA SKIN will conduct various activities to celebrate peels. Leveraging the hashtag #HowYouPeelin, the brand plans to speak to both how you feel on the inside when you take time to care for your skin health, and the various ways PCA SKIN peels can benefit your skin health on the outside with their wide range of options. The brand has enlisted professional and influencer partners for a paid campaign that invites them to share their experience and “peel recap” with their followers leading up to and on National Peel Day.
To get the community involved in the festivities and to thank them for their continued support, PCA SKIN will host a giveaway on Instagram. The giveaway will provide the opportunity for five followers to win a PCA SKIN Micro Peel At-Home Kit, a comprehensive kit that allows users to perform a professional-grade treatment on themselves at home.