Merz Aesthetics’ flagship brand, Radiesse, turned 10 this year, and was feted in style at a throw-back Thursday media event in New York City.

The party took beauty bloggers and journos back to 2007 when the first iPhone was released to the public, there was no such thing as a hashtag on social media and Miley Cyrus was better known as Hannah Montana. Remember that? It was also the year that Radiesse hit the US market. Now, more than 6 million syringes have been sold worldwide, and the filler is available in 60 countries. Radiesse’s first approved indication was for smoothing moderate to severe facial wrinkles and folds, and 2015 brought a nod for hand augmentation.

“It’s not a one-trick pony,” says dermatologist Terrence Keaney, MD, assistant clinical faculty at George Washington Hospital in Washington, DC. “Radiesse treats the hands and the lower mid-face.” Radiesse does more than just add volume, he says. “It’s also a a collagen simulator with results lasting for one year or more.”

Cheryl Burgess, MD, founder of the Center for Dermatology and Dermatologic Surgery in Washington DC, agrees. She first started using Radiesse to treat HIV-related facial lipoatrophy. “Radiesse is unique in the fact that it offers immediate visible improvement, and the results continue to develop over time. This product has a thick texture, and excellent resilience. It provides fantastic structure, like scaffolding, to lift and shape the face.”