With New Roles for Company Vets, Crown Doubles Down on Commitment to Aesthetics

Crown Laboratories Announces New Role for Board of Directors and Leadership Team Member Joe Proctor and Promotion of Michael McKenna to General Manager and Executive VP, Aesthetics.

Joe Proctor and Michael McKenna are stepping into new roles at Crown Laboratories.

Joe Proctor will transition from General Manager, Aesthetics into the Head of Innovation and Corporate Development for Crown Aesthetics.  Mr. Proctor is the founder of Crown Aesthetics and SkinPen. He launched Bellus Medical (Crown Aesthetics) in 2012 to help physician-directed practices grow their businesses. He will remain on the Leadership Team and Board of Directors.

"I am looking forward to focusing my efforts to help Crown achieve its growth goals over the next several years," says Mr. Proctor in a news release. "I am pleased to see Mike McKenna promoted into a new role within the organization. I am confident he will do a great job and am looking forward to watching the aesthetics division continue to flourish under his leadership."

Michael McKenna is now General Manager and Executive VP, Aesthetics.  He was Global VP of Aesthetic Sales. In this new role, Mr. McKenna will oversee all commercial operations for the Aesthetics division. He has been in various sales and leadership roles in dermatology and aesthetics for the past 25 years and has been an executive sales leader with Crown Aesthetics since 2017, during which time sales have grown 372 percent.  Mr. McKenna will hold a seat on the Leadership Team. 

"I'm pleased to be taking on this new role in the company," says Mr. McKenna. "Joe had a vision for this company and that was to lock arms with our accounts, provide best in class service and help them grow their business. We will continue to drive that vision by providing more science-based solutions and support to our loyal customers."

"We are proud of Crown's evolution and for the new opportunities that are arising daily for our employees," adds Jeff Bedard, President and CEO of Crown. "Joe is well respected in the industry and brings immediate credibility to the table.  Mike is a proven leader and a strategic thinker. He works collaboratively with others to achieve results, bringing people together to reach goals as a team."