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Spend Wisely on Marketing
https://practicaldermatology.com/topics/practice-management/spend-wisely-on-marketing/19061/The best investment in marketing focuses on a long-range plan. If you have good ideas without a firm strategy and follow-through, your investment won't pay off, says Tracy Drumm, Vice President of IF Marketing.Five ways to “get real” via marketing and the power of authenticity
https://practicaldermatology.com/topics/practice-management/five-ways-to-get-real-via-marketing-and-the-power-of-authenticity/20058/Let’s get real. Authenticity matters to today’s health care consumers. In this video, Ekwa Marketing (www.ekwa.com) walks dermatology practices through five ways to stand out from the pack. We encourage all providers to consider how the likes of the ingredients they use, the vendors they patronize,UX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.Five ways marketing can fight the winter practice doldrums
https://practicaldermatology.com/topics/practice-management/five-ways-marketing-can-fight-the-winter-practice-doldrums/20036/The holiday season creeps up on us earlier and earlier each year. Let’s resolve to be prepared! You can fight the slow season and winter doldrums by marketing to what makes this time of the year so special. There no longer has to be a slowdown. You can be busy year-round – and that is reason to celeMarketing trends in 2020 – Dermatology gets more social
https://practicaldermatology.com/topics/practice-management/marketing-trends-in-2020-dermatology-gets-more-social/19712/Social media is the place to be for dermatology practices in the New Year. Check out these tips from Ekwa Marketing (www.ekwa.com) to help you build your following, and your patient base.Marketing Tips: WIFM?
https://practicaldermatology.com/topics/practice-management/marketing-tips-wifm/19060/When you want to succeed, think about "What's in it for me?"--from the patient perspective. IF Marketing's Tracy Drumm explains.Marketing Lessons Learned: TOIB
https://practicaldermatology.com/topics/practice-management/marketing-lessons-learned-toib/19062/Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing.Crazy Marketing that Works
https://practicaldermatology.com/topics/practice-management/crazy-marketing-that-works/19063/What is the craziest marketing strategy you've ever used--that worked? Tracy Drumm describes a clever idea for targeting the right demographic for a busy aesthetic practice.The Dermatology & Aesthetics Mergers and Acquisitions Market
https://practicaldermatology.com/issues/practicaldermatology-com-march-2025/the-dermatology-aesthetics-mergers-and-acquisitions-market/33166/Over the past decade, the dermatology and aesthetics mergers and acquisitions (M&A) market has experienced notable trends that continue to shape its trajectory.Making the most of video marketing
https://practicaldermatology.com/topics/practice-management/making-the-most-of-video-marketing/19940/If you are looking for a way to make your dermatology content more personal, more engaging, and more popular – then you probably need to incorporate more videos. The latest update from Ekwa Marketing covers the basics of how to do just that.