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Five easy ways to increase your clickthrough rate
https://practicaldermatology.com/topics/practice-management/five-easy-ways-to-increase-your-clickthrough-rate/19956/Your dermatology website’s placement on the Google search results page is important – but it is not everything. Check out this short video from Ekwa Marketing to discover a few simple ways to improve traffic, no matter where your link is on the search page.Optimized Practice Advertising
https://practicaldermatology.com/topics/practice-management/optimized-practice-advertising/19057/Internal marketing may be most effective for many practices, but other avenues are also important, says Page Piland. Recorded June 2014 @ Vegas Cosmetic Surgery.Word of Mouth Advertising Done Right
https://practicaldermatology.com/topics/practice-management/word-of-mouth-advertising-done-right/19064/Tracy Drumm, Vice President of IF Marketing shares insider tips for effective word of mouth advertising for the cosmetic or aesthetic practice.Choosing or Evaluating Your Advisors: 3 Mistakes to Avoid
https://practicaldermatology.com/issues/august-2025/choosing-or-evaluating-your-advisors-3-mistakes-to-avoid/36707/If the recent inflationary economy, high interest rates, and market volatility have caused you to adopt a new or renewed focus on financial matters, you are not alone. Perhaps you are planning to seek help from a professional advisor for the first time, considering changing or re-evaluating your curDermwireTV 2024 Year in Review
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-2024-year-in-review/32206/We look back at the top stories of 2024 in the Dermatology and Aesthetics markets. Several new products were approved or launched in atopic dermatitis, rosacea, prurigo nodularis, and hidradenitis suppurativa; new clinical guidelines were made for AD, acne care, and skin cancer; and a new study raisSensus Healthcare: What's New
https://practicaldermatology.com/topics/skin-cancer-photoprotection/sensus-healthcare-whats-new/19946/Adding to its flagship SRT-100 device for superficial radiation therapy, Sensus has launched the Sculptura® Radiotherapy Oncology System and is poised to bring new aesthetic devices to market. Sensus CEO Joe Sardano says that as it grows, the company remains focused on relationships with its clientsCheckpoint Blockade for Advanced cSCC: Exploring Newer Options
https://practicaldermatology.com/topics/skin-cancer-photoprotection/checkpoint-blockade-for-advanced-cscc-exploring-newer-options/23487/Two newer systemic options on the market provide hope in the fight against advanced cutaneous squamous cell carcinoma.Recent Developments
https://practicaldermatology.com/columns/recent-developments/recent-developments-37/23755/The American Academy of Dermatology Meeting in an Age of Contraction
https://practicaldermatology.com/topics/general-topics/the-american-academy-of-dermatology-meeting-in-an-age-of-contraction/21386/Viewpoints: When is it Enough?
https://practicaldermatology.com/topics/general-topics/viewpoints-when-is-it-enough/21104/As MOC concerns mount, one specialist is calling for a poll of dermatologists.