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Grow your dermatology practice with a strong physician referral network
https://practicaldermatology.com/topics/practice-management/physicianreferrals/18344/Physician referrals are an important revenue stream for dermatologists. This educational video from Ekwa Marketing explains how to market your dermatology practice to other medical professionals and gain valuable referrals.Skin of Color Society in NYC; Highlights from 2017
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-skin-of-color-society-in-nyc-highlights-from-2017/18359/In this special edition of DermWireTV, Seemal Desai, MD offers a recap of the Skin of Color Society's media day in New York. Plus, a look at the most-read and viewed content from Practical Dermatology® magazine and DermTube.com, featuring Heidi Waldorf, MD, Linda Stein-Gold, MD, Ted Rosen, MD, JoelDermatology SEO for the New Year
https://practicaldermatology.com/topics/practice-management/newyearseo/18396/The rules of Search Engine Optimization (SEO) have changed dramatically, and even more changes are expected in the new year. Find out if your SEO strategy is outdated, and what you need to do about it in this Ekwa.com Marketing Educational video.See Here! How to Make the Most of Visual Content
https://practicaldermatology.com/topics/practice-management/visual-content/18410/It's not enough to simply have visual content on your website; you must use visual content in the right way to promote your practice and optimize your online marketing strategy. Learn how to stand out and reach patients in this Ekwa.com Marketing Educational video.Improving Acne Scars
https://practicaldermatology.com/topics/general-topics/improving-acne-scars/18419/When it comes to treating acne scars, managing patient expectations is an essential first step. Choosing the right treatment depends on the type of acne scars to the number of treatments and amount of downtime a patient can tolerate. Dr. Nazanin Saedi describes her treatment approach.Common Misconceptions About Branding
https://practicaldermatology.com/topics/practice-management/misconceptions-/18430/Do your really know why branding matters to a dermatology practice? How does branding relate to your online outreach and website design? Find out in this Ekwa.com Marketing Educational video.Low Tech, High Impact
https://practicaldermatology.com/topics/practice-management/low-tech-high-impact/18435/Two-way communication: It could be improve efficiency and allow for better communication within the practice. Suneel Chilukuri, MD of Refresh Dermatology explains.The single most important aspect of an online initiative...
https://practicaldermatology.com/topics/practice-management/the-single-most-important-aspect-of-an-online-initiative-/18464/Fill In the Blank...In this installment Darren Seigel, Esq. explains how to ensure success with any online marketing initiative for an aesthetic practice.Avoid Common Mistakes: Create Press Releases that Get Noticed
https://practicaldermatology.com/topics/practice-management/pressreleases/18466/Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through hundreds of pitches daily. Here's how to select topics, craft a release, and be successful in this Ekwa.com Marketing Educational video.Rhatigan to Merz, MOC Dissatisfaction, Syneron-Candela Sale
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-rhatigan-to-merz-moc-dissatisfaction-syneron-candela-sale/18485/Industry veteran Bob Rhatigan is the new President and Chief Executive Officer of Merz North America. Patrick Urban is new Chief Commercial Officer. In a transaction valued at approximately $397 million, an affiliate of funds advised by Apax Partners will acquire all of the outstanding shares of Sy