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Part 6, 1726 nm lasers: Growing the market for the 1726 nm wavelength lasers
https://practicaldermatology.com/series/scientifically-speaking/1726-nm-lasers-five-dermatologists-discuss-the-lasers-benefits-and-drawbacks-for-treating-acne-and-other-skin-conditions/24344/Chapter 6 of 7: David Goldberg, MD, from New York, Emil Tanghetti, MD, from Sacramento, Jordan Wang, MD, from Philadelphia and New York and Naz Saedi, MD, from Philadelphia talk about the growing the market for the 1726 nm wavelength lasers.Five ways you are sabotaging your local SEO
https://practicaldermatology.com/topics/practice-management/five-ways-you-are-sabotaging-your-local-seo/20114/Local SEO (search engine optimization) is the foundation of dermatology marketing. Are you sabotaging yours? Watch this Ekwa Marketing (www.ekwa.com) video to find out!SEO basics- Google ranking factors that you can’t afford to ignore
https://practicaldermatology.com/topics/practice-management/seo-basics-google-ranking-factors-that-you-cant-afford-to-ignore/20086/Are you overwhelmed by the abundance of SEO tips and Google ranking factors? At a loss for where to focus your efforts? Check out this video from Ekwa Marketing (www.ekwa.com) for the shortlist of what really matters in dermatology marketing.DermWireTV Extra: Lubriderm Launches Skin Scholarship with the NHHF
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-extra-lubriderm-launches-skin-scholarship-with-the-nhhf/20060/Suzanne Goldstein, Senior Director of Marketing for Lubriderm, explains the Skin Scholarship sponsored by Lubriderm and created in partnership with the National Hispanic Health Foundation (NHHF). This scholarship program aims to increase representation and accessibility within the field.Five ways to “get real” via marketing and the power of authenticity
https://practicaldermatology.com/topics/practice-management/five-ways-to-get-real-via-marketing-and-the-power-of-authenticity/20058/Let’s get real. Authenticity matters to today’s health care consumers. In this video, Ekwa Marketing (www.ekwa.com) walks dermatology practices through five ways to stand out from the pack. We encourage all providers to consider how the likes of the ingredients they use, the vendors they patronize,UX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.SEO essentials – don’t underestimate the importance of NAP
https://practicaldermatology.com/topics/practice-management/seo-essentials-dont-underestimate-the-importance-of-nap/19904/You have probably heard the term NAP consistency. If you have ever wondered exactly what it is, why it matters, and how to fix NAP problems, check out this short video from Ekwa Marketing.Keeping SEO a Priority When Managing Your Budget during COVID
https://practicaldermatology.com/topics/practice-management/keeping-seo-a-priority-when-managing-your-budget-during-covid/19873/With rising expenses and shrinking budgets, many dermatology practices are putting SEO on pause. Is that a wise move? Watch the latest video from Ekwa Marketing to find out.Tips for making sense of your reopening schedule
https://practicaldermatology.com/topics/practice-management/tips-for-making-sense-of-your-reopening-schedule/19833/So many patients. So few appointment openings. How in the world can you make your post-pandemic schedule work? Check out the latest video from Ekwa Marketing for some tips and insights.Skin Care for All
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/skin-care-for-all/19708/Every patient gets skin care, says Michael Gold, MD, who says that a number of good products are now on the market. He identifies some leading formulations.