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Four Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisionsFive ways to promote new treatments
https://practicaldermatology.com/topics/practice-management/five-ways-to-promote-new-treatments/20001/The dermatology device market is booming. It takes particular skills to distinguish between those innovative technologies that provide a great value to your patients and those that are less about substance and more about sexy marketing. Likewise, your current patients and “lurkers” on your social meUX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.DERM2021: An Opportunity to Learn
https://practicaldermatology.com/series/dermatology-education-foundation/derm2021-an-opportunity-to-learn/19992/Suneel Chilukuri, MD shares what he got out of the DERM2021 NP/PA CME Conference—a chance to interact with attendees and presenters and learn from one another.It's All About the Fundamentals
https://practicaldermatology.com/conferences/aad-summer-2021/its-all-about-the-fundamentals/19972/Just like in athletics, mastering fundamentals is also key to success when it comes to running the business side of your practice. Shani Francis, MD, MBA says understanding business basics allows dermatologists to make informed, educated decisions, which is especially important as practices have hadAttend High-Quality Sessions at DERM2021
https://practicaldermatology.com/series/dermatology-education-foundation/attend-high-quality-sessions-at-derm2021/19966/Sandri Johnson, FNP-BC says she’s looking forward to attending this year’s DERM2021 NP/PA CME Conference, interacting with colleagues face-to-face, and going to high-quality, educational sessions to learn about what’s new in dermatology.Scientifically Speaking: New Directions in Acne Management, Part 1
https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-new-directions-in-acne-management-part-1/19939/The recognition that inflammation is at the heart of acne has led to changes in management approaches and better understanding of how treatments work. In the first of a 2-part series, host Joel L. Cohen, MD talks to Diane Berson, MD; Linda Stein Gold, MD; and Emil Tanghetti, MD about acne approachesUncommon Knowledge: Horses v. Zebras in Pediatric Dermatology
https://practicaldermatology.com/conferences/aad-2021/uncommon-knowledge-horses-v-zebras-in-pediatric-dermatology/19924/Even though uncommon presentations of common conditions are more likely than common presentations of uncommon conditions, uncommon conditions do present, says Colleen Cotton, MD. She addresses the importance of finding the proper diagnosis in pediatric skin disease, noting cases of venous malformatiIntegrative Approaches to Skincare: What is the Evidence?
https://practicaldermatology.com/conferences/aad-2021/integrative-approaches-to-skincare-what-is-the-evidence/19922/Alternative approaches to care may offer benefits for patients—especially when combined with conventional medical approaches. Peter Lio, MD discusses the reasons patients may turn to alternative approaches for acne, eczema, hair loss, and more. He touches on potential biases in looking at the data aSEO essentials – don’t underestimate the importance of NAP
https://practicaldermatology.com/topics/practice-management/seo-essentials-dont-underestimate-the-importance-of-nap/19904/You have probably heard the term NAP consistency. If you have ever wondered exactly what it is, why it matters, and how to fix NAP problems, check out this short video from Ekwa Marketing.