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Increase Engagement on Your Practice Facebook Page
https://practicaldermatology.com/topics/practice-management/facebook-engagement/18235/There are standard, contemporary and emerging ways to add more excitement to your Facebook network. As a digital marketer, you should identify and adopt the best practices. This includes generating & sharing unique content that your dermatology website generates and collaborating with blog ownerIn-depth Content
https://practicaldermatology.com/topics/practice-management/in-depth-content/18306/Crisp, concise content is the need of the hour when it comes to your dermatology website. This Ekwa Marketing video outlines how you can achieve this with the help of short, bite-sized answers to long-tail questions that can then be shared on your site and social media.Grow your dermatology practice with a strong physician referral network
https://practicaldermatology.com/topics/practice-management/physicianreferrals/18344/Physician referrals are an important revenue stream for dermatologists. This educational video from Ekwa Marketing explains how to market your dermatology practice to other medical professionals and gain valuable referrals.Dermatology SEO for the New Year
https://practicaldermatology.com/topics/practice-management/newyearseo/18396/The rules of Search Engine Optimization (SEO) have changed dramatically, and even more changes are expected in the new year. Find out if your SEO strategy is outdated, and what you need to do about it in this Ekwa.com Marketing Educational video.See Here! How to Make the Most of Visual Content
https://practicaldermatology.com/topics/practice-management/visual-content/18410/It's not enough to simply have visual content on your website; you must use visual content in the right way to promote your practice and optimize your online marketing strategy. Learn how to stand out and reach patients in this Ekwa.com Marketing Educational video.Common Misconceptions About Branding
https://practicaldermatology.com/topics/practice-management/misconceptions-/18430/Do your really know why branding matters to a dermatology practice? How does branding relate to your online outreach and website design? Find out in this Ekwa.com Marketing Educational video.Quality Content is Essential for Dermatology Practice Websites
https://practicaldermatology.com/topics/practice-management/quality-content-/18459/Content is king, and Google defines content quality. Well-written error-free text is essential, but credibility, originality, and relevance are also important. This Ekwa.com Marketing Educational video tells you what you need to know.The single most important aspect of an online initiative...
https://practicaldermatology.com/topics/practice-management/the-single-most-important-aspect-of-an-online-initiative-/18464/Fill In the Blank...In this installment Darren Seigel, Esq. explains how to ensure success with any online marketing initiative for an aesthetic practice.Avoid Common Mistakes: Create Press Releases that Get Noticed
https://practicaldermatology.com/topics/practice-management/pressreleases/18466/Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through hundreds of pitches daily. Here's how to select topics, craft a release, and be successful in this Ekwa.com Marketing Educational video.Utilizing different Social Media Platforms for any practice
https://practicaldermatology.com/topics/practice-management/utilizing-different-social-media-platforms-for-any-practice/19094/Social Media allows for a whole new stepping stone when implementing the various forms into your marketing efforts. This webinar discusses the different social media platforms available and how to utilize them in your social media marketing efforts to it's fullest capacity. When implemented and used