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Why your dermatology practice isn’t ranking well on Google
https://practicaldermatology.com/topics/practice-management/why-your-dermatology-practice-isnt-ranking-well-on-google/19647/If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite simple. This Ekwa Marketing video explains some of the most common mistakes, and what to do about them.Put your dermatology practice on the map with Google my Business
https://practicaldermatology.com/topics/practice-management/put-your-dermatology-practice-on-the-map-with-google-my-business/19633/Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is “Google my Business.” This video from Ekwa Marketing explains what it is, and how to optimize your profile.Private Equity in Dermatology: An Inside View
https://practicaldermatology.com/topics/practice-management/private-equity-in-dermatology-an-inside-view/18219/Private equity firms are turning their attention to the dermatology specialty. Why? How has the market changed and what may be on the horizon? An investment banker with knowledge of the field weighs in with an overview from him perspective.Differin Goes OTC, ISDIN Comes to America, Understand AD
https://practicaldermatology.com/topics/psoriasis/dermwiretv-differin-goes-otc-isdin-comes-to-america-understand-ad/18762/Barcelona-based ISDIN is officially operating in the US. The company—which operates in Europe, Latin America, and Asia—is bringing its skincare products to the US market. Regeneron Pharmaceuticals, Sanofi Genzyme, the National Eczema Association, and the Dermatology Nurses Association launch UnderBuilding Your Brand with Google+
https://practicaldermatology.com/topics/practice-management/building-your-brand-with-google-/18612/Google+ can be an important marketing tool for practices. It helps produce faster crawling and indexing of web pages and faster link equity. Learn more about how this tool can help practices grow and get tips on optimizing your use of this social platform.Using Pinterest for your Healthcare or Dental Practice
https://practicaldermatology.com/topics/practice-management/using-pinterest-for-your-healthcare-or-dental-practice/18650/There's a growing social media platform that can enhance your digital marketing program. Pinterested in learning more? Pinterest has quickly emerged as a new-age marketing tool for business. Learn more from The Ekwa Marketing team in this Ekwa.com educational video.Integrating Public Relations and SEO to Promote Your Practice
https://practicaldermatology.com/topics/practice-management/integrating-public-relations-and-seo-to-promote-your-practice/21524/Dermatologists can reap the benefits of creating an integrated online marketing campaign that combines the strengths of PR and SEO.Create an Effective Welcome Video, an Ekwa.com Educational Video
https://practicaldermatology.com/topics/practice-management/create-an-effective-welcome-video/19311/An effective welcome video not only introduces you to potential patients, it also begins a dialogue. Plus, it enhances the marketing value of your site. Susan Hutson from the Ekwa marketing team (Ekwa.com) explains how to create and post a winning video. For more information, see the “Marketing MattInside Google Maps and Google My Business
https://practicaldermatology.com/topics/practice-management/inside-google-maps-and-google-my-business/22069/Discover how to harness these useful marketing tools for your dermatology practice.Finding Influencers to Promote Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/finding-influencers-to-promote-your-dermatology-practice/23757/Influencer marketing is not simply a form of paid advertisement; it is based on a mutually beneficial partnership.