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Interviewing A Potential New Physician for Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/interviewing-a-potential-new-physician-for-your-dermatology-practice/20421/Getting the most from the interview process—and finding the best long-term fit—requires preparation.I Don't Want New Patients! Here's Why
https://practicaldermatology.com/topics/practice-management/i-dont-want-new-patients-heres-why/20423/Why spend your hard-earned marketing dollars trying to convince people who have never heard of you to come try out a service?Atopic Dermatitis: A Collective Global Voice for Improving Care
https://practicaldermatology.com/topics/atopic-dermatitis/atopic-dermatitis-a-collective-global-voice-for-improving-care/20355/Working in a coordinated, strategic manner—via an alliance of patient organizations, together with key stakeholders—will provide the best chance of bringing about positive change for eczema.How to Optimize Local Search
https://practicaldermatology.com/topics/practice-management/how-to-optimize-local-search/20516/To make the most of search marketing, you need locally targeted search engine optimization (SEO).Keeping Tech in Check
https://practicaldermatology.com/topics/practice-management/keeping-tech-in-check/18427/Dermatologist and their patients can benefit from advances in technology, but the key is that new tools and data are used properly. Neal Bhatia, MD asks Mark Kaufmann, MD how dermatologists can advocate for their specialty and what initiatives are underway.TECHtonic Shifts: Big Data, AI, and Dermatology
https://practicaldermatology.com/topics/practice-management/techtonic-shifts-big-data-ai-and-dermatology/18428/Robots can diagnose skin malignancies. Big data may give insurers ammunition to reduce payments. And dermatologists are left dealing with the fall-out from the rapid evolution of technology. In this special edition of Derm Insider Mark Kaufmann, MD dives into the challenges facing the specialty andWhat Is Really Going On In Psoriatic Skin?
https://practicaldermatology.com/topics/psoriasis/what-is-really-going-on-in-psoriatic-skin/20648/Take a walk through the pathogenesis of psoriasis to understand how new and emerging therapies may offer benefit.UV Safety Goes Viral, Salon Exposures Exposed
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-uv-safety-goes-viral-salon-exposures-exposed/18439/The Skin Checker viral video from La Roche Posay coincides with the launch of La Roche Posay's new Anthelios Dermo-KIDS Sunscreen SPF 60. The company has also reported data showing the benefits of its wearable My UV Patch sensor and associated kid-friendly mobile app. Neutrogena's MimicMommy MOVEmenEvidence-based Skincare
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/evidence-based-skincare/18491/Evidence-based skincare is the foundation of a 360-degree cosmetic rejuvenation plan, says Shannon Humphrey, MD. Hear her number 1 recommendation for all aesthetic patients.Physician Spotlight: David A. Straker, DO
https://practicaldermatology.com/columns/physician-spotlight/physician-spotlight-david-a-straker-do/20758/A specialist discusses the mind/skin connection and addresses the influence of prescription medications.