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Neuromarketing – what is it and how can it grow your dermatology practice?
https://practicaldermatology.com/topics/practice-management/neuromarketing-what-is-it-and-how-can-it-grow-your-dermatology-practice/19676/Marketing your dermatology practice isn’t all about algorithms and statistics. This Ekwa Marketing video will teach you how to boost your results by appealing to innate behavioral and psychological reactions of patients, with the scientifically proven principles of neuromarketing.Tips to Increase Activity on your Dermatology Practice Facebook Page
https://practicaldermatology.com/topics/practice-management/tips-to-increase-activity-on-your-dermatology-prac/19602/Engaging with the Facebook users is essential to grow the business of your dermatology practice. In this Ekwa Marketing video, we share a few tips to help you expand your outreach on Facebook and sustain the necessary activity and interest on your page.What's your Mobile Engagement Quotient?
https://practicaldermatology.com/topics/practice-management/meq/18486/Do you know your mobile engagement quotient? Do you even know what MEQ is? To connect with and expand your patient base, you need to enhance mobile engagement. Learn what you need to know in this Ekwa.com Marketing Educational video.Understanding the Cosmetic Patient
https://practicaldermatology.com/topics/practice-management/understanding-the-cosmetic-patient/18785/Laurie Hurt, Marketing Director for Cosmetic Surgery and Dermatology at CareCredit, shares insights on the research and buying habits of cosmetic surgery patients gleaned from The Path to Purchase Study.Find Your Niche
https://practicaldermatology.com/topics/practice-management/find-your-niche/19078/Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions offer tips for setting yourself and your practice apart. Develop your specialization, build a reputation, and you won't have to compete on price or rely on marketing gimmicks.FDA Approves Bimzelx for Hidradenitis Suppurativa
https://practicaldermatology.com/videos/dermwire-tv/fda-approves-bimzelx-hidradenitis-suppurativa/29518/In this week's DermwireTV, the FDA approves a new treatment for moderate to severe hidradenitis suppurativa; the FDA agrees to review the resubmission of Dupixent for the treatment of CSU; and the president of Merz Aesthetics, North America, joins us to discuss trends in the aesthetic market.Are you looking for a new social network? Look Nextdoor!
https://practicaldermatology.com/topics/practice-management/are-you-looking-for-a-new-social-network-look-nextdoor/20104/Are you are looking for ways to build your community reputation and expand your social media marketing horizons? If so, watch this short video from Ekwa Marketing (www.ekwa.com) to learn more about promoting your practice on Nextdoor.What are citations and why does your dermatology practice need them?
https://practicaldermatology.com/topics/practice-management/what-are-citations-and-why-does-your-dermatology-practice-need-them/19716/This Ekwa Marketing (www.ekwa.com) video covers one of the most important aspects of local search marketing. Learn how Google uses citations, and what it takes to improve your results.Troubleshooting dermatology patient reviews
https://practicaldermatology.com/topics/practice-management/troubleshooting-dermatology-patient-reviews/19664/Patient reviews have a dramatic effect on your professional reputation and patient flow, but it seems like they are completely beyond your control. In reality, you can improve the number and quality of your reviews. This video from Ekwa Marketing shows you how.Is Your Dermatology Website Ready to Go Mobile?
https://practicaldermatology.com/topics/practice-management/go-mobile/18440/Know best practices for creating a mobile-friendly websites and preparing for Google's Mobile First index. Since 2015 mobile search has outpaced desktop search, and the gap is widening. Know what you need to succeed in this Ekwa.com Marketing Educational video.