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Psoriasis Update: Understanding the Latest Psoriasis Guidelines
https://practicaldermatology.com/topics/psoriasis/psoriasis-update-understanding-the-latest-psoriasis-guidelines/19777/In a major reversal, the latest psoriasis guidelines recommend against yearly tuberculosis testing for psoriasis patients on biologics who are at low or no risk for TB, says Jashin J. Wu, MD. He also sheds light on studies comparing the 11 biologics that are currently approved for the treatment of pDerm 2020: What’s New and in the Pipeline
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/derm-2020-whats-new-and-in-the-pipeline/19742/Michael Gold, MD shares insights on advances in aesthetic and medical dermatology, from novel devices to a new acne combination treatment being studied to skincare products, toxins and fillers coming to the US market.Ask an Expert: What's the Role for Infliximab in HS?
https://practicaldermatology.com/topics/general-topics/ask-an-expert-whats-the-role-for-infliximab-in-hs/19671/Evidence shows that infliximab, with its weight-based dosing, can be effective for hidradenitis suppurative. Steven Cohen, MD discusses the data and practical considerations with host Adam Friedman, MD.Tips for Dealing with Difficult Patients
https://practicaldermatology.com/topics/practice-management/tips-for-dealing-with-difficult-patients/19642/Every physician has to deal with a difficult patient from time to time. Kanade Shinkai, MD offers tips to improve patient visits.Targeting Tech Neck
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/targeting-tech-neck/19617/Today’s tech-obsessed population is always looking down at devices, creating lines and wrinkles in the neck. Kim Nichols, MD describes the problem of Tech Neck and the regimen she uses to treat it.Best practices to create demographic-targeted content
https://practicaldermatology.com/topics/practice-management/best-practices-to-create-demographic-targeted-content/18241/Invest in quality-oriented content development practices that can steer a digital marketing campaign towards better outcomes. This includes content distributed through various mediums. High-quality content with which people can identify and content with a human touch is critical for any digital markUnderstanding Psoriasis Comorbidities
https://practicaldermatology.com/topics/psoriasis/understanding-psoriasis-comorbidities/18322/Psoriasis is more than just a skin condition, and it can travel with bone fractures and other immune-mediated diseases. Dr. Prussick highlights some of the latest findings on psoriasis comorbidities.Maximize the marketing benefits of new dermatology devices
https://practicaldermatology.com/topics/practice-management/maximize-the-marketing-benefits-of-new-dermatology-devices/18354/New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find out the best way to spread the word, and what marketing pitfalls to avoid.Introduction to Nutraceuticals
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/introduction-to-nutraceuticals/18438/What are nutraceuticals and what role may they play in surgical outcomes? Why should aesthetic surgeons care about nutrition? Jason Bloom, MD discusses the rationale behind nutraceuticals to support surgical outcomes and describes his observations after recommending a formulation to his patients.The Importance of Link Building_Part2
https://practicaldermatology.com/topics/practice-management/the-importance-of-link-building-part2/18544/Why is link-building important and how do you do it right? In the second of a 2-part series, Susan Hudson and Jamie Edson discuss ways to build natural and beneficial links. This video is part of a comprehensive suite of Ekwa.com Marketing Educational videos.