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Updates from Principia, Sebacia, and Candela
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-updates-from-principia-sebacia-and-candela/19571/Phase 2 data for from the Believe-PV study for PRN1008 show that the investigational agent from Principia Biopharma reached the primary efficacy measure in pemphigus. Data confirm that Sebacia microparticles confer benefit in the management of acne vulgaris in real-world settings. Candela has rebranBest practices to create demographic-targeted content
https://practicaldermatology.com/topics/practice-management/best-practices-to-create-demographic-targeted-content/18241/Invest in quality-oriented content development practices that can steer a digital marketing campaign towards better outcomes. This includes content distributed through various mediums. High-quality content with which people can identify and content with a human touch is critical for any digital markMaximize the marketing benefits of new dermatology devices
https://practicaldermatology.com/topics/practice-management/maximize-the-marketing-benefits-of-new-dermatology-devices/18354/New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find out the best way to spread the word, and what marketing pitfalls to avoid.Popup Subscription Forms: Could They be Costing you Potential Patients?
https://practicaldermatology.com/topics/practice-management/popup/18364/If you are using popup subscription forms to build your email list, you could be losing potential patients while you gain subscribers. Watch this video from Ekwa.com to learn how to avoid common mistakes and build a strong mailing list the right way.Introduction to Nutraceuticals
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/introduction-to-nutraceuticals/18438/What are nutraceuticals and what role may they play in surgical outcomes? Why should aesthetic surgeons care about nutrition? Jason Bloom, MD discusses the rationale behind nutraceuticals to support surgical outcomes and describes his observations after recommending a formulation to his patients.Improving Outcomes with Neuromodulators
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/improving-outcomes-with-neuromodulators/18521/Joel L. Cohen, MD offers treatment tips for best, natural outcomes with neuromodulator injections. He also discusses how injecting toxins prior to resurfacing or prior to filler injections can improve results and duration of effects.Join the (Buying) Club
https://practicaldermatology.com/topics/practice-management/join-the-buying-club/18547/Every practice must buy a certain amount of supplies month to month. There's no getting around it. But you can save on those purchases. Among your options, consider a buying club. Jay A. Shorr, BA, MBM-C, CAC I-IX explains.The Laser Graveyard
https://practicaldermatology.com/topics/practice-management/the-laser-graveyard/18548/If old devices are taking up space in your office, it's time to get rid of them. Consider donating them or even selling them. Buyer, beware, if you are considering buying a second-hand laser. They can be a good option for a practice looking to save money, but you may not get a warranty.Educating Patients with Psoriasis
https://practicaldermatology.com/topics/psoriasis/educating-patients-with-psoriasis/18781/Ronald Prussick, MD shares tips on talking to patients with psoriasis about their disease and associated risk factors. He discusses what patients need to understand about comorbidities and the life style changes they can make to improve their condition and overall health. He describes how he educateManaging Hot Buttons
https://practicaldermatology.com/topics/practice-management/managing-hot-buttons/18881/Host Neal Bhatia, MD sits down with Amit Garg, MD in a special one-on-one edition of Derm Insider to talk about tips for managing stress and emotional “hot buttons” in practice. They also discuss measures clinicians can take to prevent making rash decisions and better achieve their goals.