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Put your dermatology practice on the map with Google my Business
https://practicaldermatology.com/topics/practice-management/put-your-dermatology-practice-on-the-map-with-google-my-business/19633/Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is “Google my Business.” This video from Ekwa Marketing explains what it is, and how to optimize your profile.BTL, Sciton Updates; Sun Gets PsO Real
https://practicaldermatology.com/topics/psoriasis/dermwire-tv-btl-sciton-updates-sun-gets-pso-real/19601/BTL rolls out a small Emsculpt applicator to treat arms, thighs and calves at ASLMS. Sciton introduces JOULE X. In conjunction with Sun Pharma, the Association for Applied and Therapeutic Humor is offering strategies to help psoriasis patients navigate emotional challenges and uncomfortable psoriasiPrivate Equity in Dermatology: An Inside View
https://practicaldermatology.com/topics/practice-management/private-equity-in-dermatology-an-inside-view/18219/Private equity firms are turning their attention to the dermatology specialty. Why? How has the market changed and what may be on the horizon? An investment banker with knowledge of the field weighs in with an overview from him perspective.Sunscreen Ratings, Long Live Skin Launches, SCALE Highlights
https://practicaldermatology.com/topics/skin-cancer-photoprotection/dermwiretv-sunscreen-ratings-long-live-skin-launches-scale-highlights/18471/Consumer Reports says that one-third of sunscreens tested in its latest evaluation provided less than half of the SPF protection touted on the label. For its part, the American Academy of Dermatology is reminding patients that sunscreen ingredients are safe. The Environmental Working Group continuesOptimizing Content Curation
https://practicaldermatology.com/topics/practice-management/optimizing-content-curation/18760/You've started curating content to improve SEO. Now you need to be sure you are doing it right. This Ekwa educational video explains, offering tips for automating and optimizing the process.Building Your Brand with Google+
https://practicaldermatology.com/topics/practice-management/building-your-brand-with-google-/18612/Google+ can be an important marketing tool for practices. It helps produce faster crawling and indexing of web pages and faster link equity. Learn more about how this tool can help practices grow and get tips on optimizing your use of this social platform.Using Pinterest for your Healthcare or Dental Practice
https://practicaldermatology.com/topics/practice-management/using-pinterest-for-your-healthcare-or-dental-practice/18650/There's a growing social media platform that can enhance your digital marketing program. Pinterested in learning more? Pinterest has quickly emerged as a new-age marketing tool for business. Learn more from The Ekwa Marketing team in this Ekwa.com educational video.JUVEDERM Voluma Mid-Cheek Injection Demo Video
https://practicaldermatology.com/topics/general-topics/juvederm-voluma-mid-cheek-injection-demo-video/18872/Watch Dr Sheila Barbarino perform a pain free cheek injection using Juvederm Voluma at her Hermosa Beach plastic surgery center, Barbarino Surgical Arts. Juvederm Voluma is the latest of the Juvederm range of hyaluronic acid fillers specifically designed to restore volume in areas of volume loss. VoTensage Natural Growth Factor
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/tensage-natural-growth-factor/18938/Tensage®, the exclusive natural Growth Factor skin care line from Biopelle, uses advanced SCA biorepair technology to revitalize and restore skin that has been damaged by photoaging and dermatologic treatments.Marketing Tips: WIFM?
https://practicaldermatology.com/topics/practice-management/marketing-tips-wifm/19060/When you want to succeed, think about "What's in it for me?"--from the patient perspective. IF Marketing's Tracy Drumm explains.